Artificial intelligence is shaping the future of supply chain companies, helping to improve accuracy, speed, efficiency, and more. Here are 4 practical ways for supply chain companies to incorporate AI. A recent Forbes article focused on how specific supply chain companies are making advances with artificial intelligence. And, with powerful stats like these, it’s easy
Whether you’re using social marketing or not, chances are your employees are active on social media platforms. Here’s why you need to create a social media policy. Highlights: A social media policy is your business code of conduct, letting people in your organization know how to act on social media. Responses to negative comments should
Organizations implementing sustainable supply chain practices face increased expenses associated with upfront investments. But new strategies are emerging to change that. Highlights: 93% of supply chain organizations have implemented environmental initiatives. Still, more plan to do so in the next five years. Unlike some sustainability initiatives that require large upfront investment, other strategies synergize with
Strategically integrating paid advertising in the buyer’s journey can help influence purchases and repeat sales. Highlights: We advocate a primarily inbound strategy, you can boost the reach of your posts by investing in paid digital advertising. Your goal is to continue to engage with prospects and educate buyers as to why your product/service is better
LinkedIn has released a new guide to using video on its platform. Here’s what supply chain companies need to know to get the most out of video on LinkedIn. Highlights: Effective B2B marketing videos start with an analysis of your prospects’ unique purchasing journey and needs. Videos for the awareness stage of the buyer’s journey
