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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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    • Sales Enablement
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Infographic: The Ultimate Guide to Reddit for B2B Marketing

Infographic: The Ultimate Guide to Reddit for B2B Marketing

October 2, 2019 0 comments

Our infographic gives you everything from the basics to the specifics of using Reddit for B2B marketing. Highlights: Reddit is a social platform made up of thousands of individual forums where users can post content and vote on its relevance and value. The first rule of Reddit: avoid overt brand promotion and sales pitches. Creating

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Fed Chief Halts Facebook’s Libra Project, Digital Marketing Growth Statistics Released, and More Social Media News for July 2019

Fed Chief Halts Facebook’s Libra Project, Digital Marketing Growth Statistics Released, and More Social Media News for July 2019

July 31, 2019 0 comments

Also this month in social media news: Facebook strives to attract content creators, and Pinterest debuts new video tools for brands. Highlights: Less than a month after Facebook released details of its new cryptocurrency, the project has met a stumbling block from Fed Chairman Jerome Powell. Newly released statistics highlight key growth metrics and lay

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Infographic: The Beneifts of Digital Maturity

Infographic: The Beneifts of Digital Maturity

May 14, 2019 0 comments

As the performance gap between high and low digitally achieving companies widens, taking steps toward digital maturity is increasingly important. Highlights: Increasingly, digital maturity is a predictor of overall market success. Benefits include reduced costs and time to market and improved product quality and customer satisfaction. Companies at any stage of digital maturity can take

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The Next Big Trends in Supply Chain Marketing

The Next Big Trends in Supply Chain Marketing

September 22, 2016 0 comments

Companies in the supply chain and logistics industries should take note of these 19 content marketing trends. Joe Pulizzi of the Content Marketing Institute recently revealed his predictions for the biggest trends in content marketing for 2017. As the leader of CMI, Pulizzi dedicates much of his time discussing where content marketing is heading with

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Content Marketing Works — Just Ask TotalTrax

Content Marketing Works — Just Ask TotalTrax

August 29, 2016 0 comments

Fronetics designed a content marketing strategy that helped the logistics software company realize increases in new business and sales revenue. Your company is doing pretty well. You have a nice website and a social media account or two. And you’ve experienced year-over-year growth. Why would you do anything differently? Just ask TotalTrax, a provider of

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Fronetics Offers Comprehensive Digital and Content Marketing Services

April 6, 2016 0 comments

Fronetics Strategic Advisors helps clients increase brand awareness, foster meaningful customer engagement, and grow business. Fronetics Strategic Advisors is a management consulting firm focused on identifying and executing areas for growth and value creation for our clients. We are unique in that we use a data-driven approach to align marketing programs with business objectives and

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Five Women Leaders in Digital Marketing

March 22, 2016 0 comments

Meet five women who are changing the face of digital marketing at their big brands. March is National Women’s History Month, and thus we’ve been talking a lot about female leadership, the gender gap, and related issues. Today I’d like to call attention to five outstanding women behind big brands who are taking the digital

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When Traditional Marketing Methods Stop Working, Try Digital Marketing

March 1, 2016 0 comments

A new digital marketing program helped one firm reinvent itself after traditional methods proved ineffective. A prominent marketing firm was experiencing an all-too-familiar predicament: They had a great product that, for some reason, was not selling. They had been following their traditional marketing regimen; however, something about the purchasing landscape seemed to have shifted, and

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Digital Marketing in a Regulated Industry

February 24, 2016 0 comments

Putting together digital marketing pieces in a way that fully meets regulatory requirements can grow your business exponentially. There is a misconception that companies within a regulated industry are denied the benefit of digital marketing. These businesses often hide behind their regulations, simply because it is easier than working with them to create new avenues into the

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Learn how content marketing increased real estate sales by 37% in 90 days

June 30, 2015 0 comments

93 percent of all online experiences begin with a search engine and 75 percent of searchers don’t move past the first page of search results. With home buyers increasingly more likely to start their purchasing research online, content marketing is a strategic way for real estate marketers to get their properties in front of more

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Results driven marketing with a targeted ROI

June 24, 2015 0 comments

Marketing that drives success and elevates brand position. Fronetics Strategic Advisors is a management consulting firm.  Since the company was founded we have worked with companies to identify and execute strategies for growth and value creation.  We have advised and worked with companies on their most critical issues and opportunities: strategy,  organization, talent acquisition, performance management, and M&A support.

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How to execute your digital marketing strategy

May 8, 2014 1 comments

This is the third in a series of blog posts written by Adam Robinson, Director of Marketing at Cerasis.  Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. Now that you know about how to create a strategy, you have to execute it. This means content creation, content curation, and using the best

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
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