Content marketing has become a key marketing strategy for many businesses. Statistics show that content marketing generates three times more leads than traditional marketing methods – and those leads cost an average of 62% less. At Fronetics, we’ve built our content marketing services around one goal – helping our clients grow. We’re harnessing the power
Earlier this year, when Fronetics Strategic Advisors set out to explore the role of content within the logistics and supply chain industries, a full 86% of the companies we surveyed reported using content as a marketing tool – their primary goals being to build brand awareness and generate leads. Remarkably, more than three quarters of
In one of the most infamous social media gaffes, the insurance giant Aflac fired its widely-recognized spokesman Gilbert Godfrey after he tweeted insensitive comments about the Japanese tsunami in 2011. The rapid growth of social media has created a gray area for employers and employees alike in the space where personal and professional meet, to
With LinkedIn this month reporting a 33% year-over-year growth of revenue and a 21% increase in membership, it remains solid in its role as the primary social network for business. Data from outside the company confirm its dominance. A University of Massachusetts study published earlier this year examined social media use by the fastest-growing corporations
Manufacturing is experiencing a graying of its industry. With millions of workers at or near retirement age, many top posts are occupied by workers who have seen radical changes in the workplace over the course of their careers. And while executives have largely embraced advances in technology to transform the operations side of manufacturing, research
For decades, companies have relied on the recommendations of friends and family to acquire new customers and grow sales. Social media is now transforming how these recommendations are shared and given companies a way to directly interact with customers. With more than 1.9 billion monthly active users, Facebook is helping businesses amplify their marketing efforts
In an interview with the Kitchn, Food Network’s Barefoot Contessa Ina Garten shared her top three secrets to hosting a successful dinner party – plan ahead, use your best stuff, and have fun building and sustaining relationships with those around you. Her focus may be food, but her advice is applicable to marketing and sales
Only 1 in 10 professional marketers describe their lead nurturing efforts as “highly efficient and effective.” For most businesses, that’s simply not good enough. We’ve compiled the 30 greatest lead nurturing lessons into a guide. In it, you’ll learn the secrets of how top companies generate leads and nurture them into customers. This guide will
To see lean perfected – study the NASCAR pit. In a matter of seconds, the pit crew has changed tires, wiped down the windshield, filled up fuel, and given the driver a drink of water. Everything is in the right place at the right time. If only every distribution center would run that smoothly. What’s clear
In what seemed like a curious social experiment, KLM Royal Dutch Airline harnessed the popularity of social media and launched their “Meet and Seat” program in 2012. The service gives passengers the option to link their social media profiles to their boarding information during the ticket purchase process. Once a traveler’s profile is linked, they
By creating and distributing valuable and relevant content in a strategic and consistent manner you create demand for your products and services and drive profitable customer action. That being said, while content is king, content doesn’t go far (actually it goes nowhere) without distribution. For content to be successful for your business you need to do
With LinkedIn claiming the top spot for social networking professionals, there’s a good chance you already access the social network regularly. But what you might be missing on LinkedIn could be the key to unlocking more business opportunities. Allow me to explain. There’s been a lot of talk about the impact social media is having
