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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
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Amazon Loves Logistics? The E-Commerce Giant’s Next $400B Opportunity

February 2, 2016 0 comments

Amazon continues to expand its logistics infrastructure to support its shipping and delivery services. Recent moves could also suggest that the company has long-term plans to operate as a 3PL, shaking up the global logistics market.

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Top Logistics and Supply Chain Blogs 2016

January 28, 2016 0 comments

Fronetics Strategic Advisors has conducted a survey to discover the top logistics and supply chain blogs for 2016. Find out which companies were voted the top three blogs.

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Peak Season Demands Real-Time Analytics for Perfect Fulfillment

December 22, 2015 0 comments

Let the spending bonanza begin. comScore projects that the 2015 total online retail spending for the November–December period will reach $70.1 billion, representing a 14-percent gain versus year ago. The flurry of holiday orders raises the stakes for retailers. Several studies show customers are, rightly so, a demanding bunch. They have no tolerance for out-of-stock

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Logistics companies leverage social media for growth

November 11, 2015 0 comments

Social media has been critical to the growth of Coyote Logistics and Transplace. The logistics and supply chain industries have been slow to join the social media bandwagon, many citing time and budget constraints as prohibiting factors. Small businesses, in particular, may find it difficult to allocate very limited resources to this task. The marketing

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IT Asset Disposition: Ensuring That You’re Insured

October 29, 2015 0 comments

We know that with the increasing growth of cyber-hacking and data breaches, investing in IT asset disposition (ITAD) is a growing necessity for companies. It is critical to ensure the safety of a company’s confidential live and stored data on all of its assets, ranging from computers, phones, servers, and hard drives. If breached, a company’s

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Avoiding Data Breaches in IT Asset Disposal

October 28, 2015 0 comments

When it comes to IT Asset Disposal here are 5 must-ask questions for third-party providers. When the industry thinks of data breaches it raises the specter of a savvy hacker lurking very far, and yet very close, intermingling with a larger organization of internet criminals, breaking into our technology and gathering most private information: credit card

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Is 3PL right for your company? 4 questions to ask yourself

May 18, 2015 0 comments

This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Michael Hickey is a former fifth grade teacher turned business professional.  His experience includes content marketing in the IT industry and operations management for United Parcel

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How a 3PL acquired 98 new customers

November 18, 2014 0 comments

Cerasis is a top North American third party logistics company offering logistics solutions with a strong focus on LTL freight management.  In 2012 the company decided to move from a traditional approach to marketing (ads in print publications and a heavy reliance on referrals) to a digital strategy – inbound marketing. Within 25 months: Visits to the Cerasis

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How a 3PL was able to grow their revenue by more than 14%

November 13, 2014 0 comments

Founded in 1997, Cerasis is a top North American third party logistics company offering logistics solutions with a strong focus on LTL freight management.  For 15 years the company utilized traditional marketing strategies – placing ads in glossy industry publications (print) and relying heavily on referrals.  This strategy was effective.  The company acquired new customers, retained current customer,

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What 3PLs can teach us about outsourcing content creation

October 30, 2014 0 comments

The use of third-party logistics providers are on the rise. As many as nine out of ten 3PLs surveyed by Inbound Logistics reported their client base grew by 5 percent this year, continuing the unabated expansion of recent years. And there’s good reason for it. In an interesting article on SupplyChain 24/7, Adam Robinson, the

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How social media can make David a formidable challenge to Goliath

March 24, 2014 0 comments

3PL provider Coyote Logistics is one of the fastest growing companies in North America. The company’s incredible growth (five-year growth: 3,585 percent) and tenacious spirit has not gone unnoticed. Forbes included Coyote in its list of Most Promising American Companies; Supply & Demand Chain Executive listed Jeff Silver, Coyote CEO, as one of their “Pros

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Innovate faster. Innovate better. Social media as an innovation engine

March 4, 2014 0 comments

Innovation is a powerful way to drive growth.  However, traditional approaches taken by companies to develop innovative products and services are increasingly being found to be unsuccessful in creating growth.  The traditional siloed approach to R&D is too insular for today’s rapidly changing economic environment.  Moreover a top-down approach to R&D no longer works given

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