Twitter is one of the more powerful platforms to influence consumers and grow a business. Is your business on Twitter? If not, here are three reasons why your business should be on Twitter: 1. Be Found When business consumers are searching for products and services, they typically start online. According to a recent study by Pardot, 72 percent
Despite the considerable amount of attention paid to demand generation, many companies (including some companies actively employing a demand generation strategy) do not have a clear understanding of what demand generation actually is. When asked to define demand generation, a common response is: the generation of demand. Another common response: a marketing strategy. An honest
This article also appeared on DC Velocity. Research conducted by Adrian Gonzalez, founder and president of Adelante SCM, found that 30 percent of respondents (supply chain professionals) reported that their companies block access to social media sites. One of the reasons for the lack of participation in social media by these companies is likely due
There is much more than meets the eye when it comes to social media marketing. From expanding corporate communications to learning valuable information about consumers, social media has benefits that help businesses grow and expand their reach. Here are four powerful reasons why your business needs to incorporate social media into your marketing strategy: 1.
This article was previously published on EBN. Looking for a way to make your supply chain more efficient? You might want to consider reusable packaging. Reusable packaging includes pallets, racks, bulk containers, bins, dollies, handheld containers, and dunnage typically made from durable materials such as plastic, wood, and metal. Traditional packaging solutions are designed for
This post originally appeared on EBN. For many customers, both current and prospective, you are your packaging. Take the time to do it right. I recently read a great piece by Zach Williams, founder and creative director of Venveo, on the role of packaging from a marketing perspective. Williams puts forth the idea that packaging is a
This post was originally published on EBN. Summer is over, fall has arrived, and winter is right around the corner. As the days grow shorter and colder, don’t let inertia take over. Instead, put your packaging on a diet. Here are three reasons why a packaging slim down will improve the health of your company’s supply
Within the logistics and supply chain industries, the key to providing your client with an end to end valuable offering is providing the core value yourself and outsourcing the rest. Finding the right outsource partner is critical to success. Here are seven things you need to consider when choosing a new outsource partner. 1. Culture
This post is written by our Marketing Analyst Intern, James Kane. James is a senior at the University of New Hampshire’s Whittemore School of Business and Economics. A recent article by Patrick Burson in Logistics Management discussed the use of 3PL providers. The article noted that 86 percent of domestic Fortune 500 companies use 3PLs
In NBC’s comedy Outsourced,Todd Dempsy (Ben Rappaport) moves to India to manage the company’s newly outsourced call center. When he meets the team he will be managing he discovers that they have little to no understanding of the product-line and how to engage with customers in a culturally appropriate manner. The show is a great
Over time, we discovered that throwing electronics away is extremely damaging to the environment. With the increasing innovation of new and trendy electronic devices continually entering the marketplace, there is high turnover and greater demand than ever before. Manufacturers and retailers are seeking partnerships with third party logistics (3PL) providers that can decrease e-waste through reverse
