Social media is an ideal way for supply chain and logistics companies to reach their audience. But too many businesses are still making these basic social media mistakes. Highlights Social media only works as a marketing tool if you have a documented strategy. Don’t try to use every popular platform. Find where your target audience
Also in social media news January 2018: SnapChat is considering 3-second unskippable ads; Twitter will now display a video count on all video tweets; and Facebook is rolling out custom audiences for users that linger on ads. The new year has brought lots of new changes, especially to the Facebook community. I’m sure by now
Meet five women who are changing the face of digital marketing at their big brands. March is National Women’s History Month, and thus we’ve been talking a lot about female leadership, the gender gap, and related issues. Today I’d like to call attention to five outstanding women behind big brands who are taking the digital
A blog can live on indefinitely. What you post today may still be relevant and a popular read several months from now. Because of this, your company can reach a larger number of consumers within its target demographic for a long period of time, surpassing a print ad’s capacity for results.