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Infographic: Top 3 Resources for B2B Buyers

Infographic: Top 3 Resources for B2B Buyers

September 20, 2018 0 comments

Online searches, vendor websites, and peer recommendations are the top 3 resources for B2B buyers. As a marketer, it’s not enough to just know about the B2B buyer’s process. Your success rides on your ability to understand how your buyers are getting their information — and, more specifically, where they’re getting the information they need

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Infographic: Delivering Content throughout the Buyer’s Journey to Help Your Sales Team Close Deals

Infographic: Delivering Content throughout the Buyer’s Journey to Help Your Sales Team Close Deals

August 27, 2018 0 comments

Repurposed and repackaged, your existing content is a valuable asset for your sales force throughout the buyer’s journey. If you’re a supply chain marketing professional, it’s likely that you spend a tremendous portion of your day researching, creating, packaging, and disseminating content. Your hard work is all about growing brand awareness and building your reputation

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