frologoknockoutbolderJulyfrologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
Close
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

Which social media channels should your B2B business use?

September 23, 2014 0 comments

The number of social media channels is astounding –and is growing daily.  Which of these channel(s) should your business leverage?  Here is what you should consider when determining which social media channels you should use for your B2B business. Your ideal customer Who is your ideal customer and on which social media sites are they

Learn more

Grow your business. Request your free marketing assessment

September 17, 2014 0 comments

At Fronetics we work with companies within the supply chain and logistics industries to reach their business and marketing goals.  We work with our clients to identify and execute strategies that produce results.  As discussed in a previous post, too often I see companies who have invested time and money into developing a B2B inbound

Learn more

Why your B2B inbound marketing strategy isn’t working

September 16, 2014 0 comments

I work with companies from the supply chain and logistics industries to identify and execute strategies that will grow their business.  Too often I see companies who have invested time and money into developing a B2B inbound marketing strategy and have fallen flat.  Here are six reasons why inbound marketing strategies tend to fail: The

Learn more

Why conversion rates matter and why they don’t

September 10, 2014 0 comments

Metrics matter.  Metrics allow you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts.  Conversions are one of the most important metrics to monitor. Why conversion rates matter What is a conversion?  A conversion means action.  It means that someone took some action that entered them into your funnel or moved

Learn more

How the supply chain industry can implement an information-driven marketing strategy

September 3, 2014 0 comments

Before personal computers became ubiquitous, my family’s desktop computer served as our sole connection to the digital world. It wasn’t uncommon for someone to rush through dinner so they could be the first to claim their spot in front of it for the evening. On any given night you could find my mom scouring the

Learn more

Marketing metrics the supply chain and logistics industry can use to drive success

September 2, 2014 0 comments

To grow your B2B business you need to take a comprehensive data driven approach to marketing.  Metrics enable you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts. What metrics should you track? Given that your objective is to attract, acquire, and retain customers, the most effective metrics to track are

Learn more

How to write a B2B case study that generates leads

August 26, 2014 0 comments

A 2013 survey of B2B marketers by LinkedIn found that when it comes to lead generation, customer testimonials and case studies are considered the two most effective content marketing tactics.  Why are customer testimonials and case studies so effective?  Because they are content that is valued and trusted by B2B buyers. How can you write a

Learn more

Why content is king and your business should take an oath of alliance to the kingdom

April 1, 2014 3 comments

In the 1970s people were exposed to an average of 2,000 ads per day.  Today we are exposed to more than 5,000 ads per day.  The barrage of ads has resulted in buyers tuning them out. With buyers no longer paying attention to ads, businesses need to adjust how they find and engage new prospects,

Learn more

12
Follow Us
Subscribe to our blog
Categories
Archives
May 2022 
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
3031 
Contact Us

P.O. Box 593
Newburyport, MA 01950

978-499-9988
[email protected]

Our Brands
Recent Posts
7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
© 2022 · Fronetics