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Digital and content marketing for the logistics and supply chain industries
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A Look at the U.S. Supply Chain Economy

A Look at the U.S. Supply Chain Economy

June 13, 2018 0 comments

Most agree the supply chain is integral to our economy. But what, exactly, comprises the U.S. supply chain economy? Ask a random sampling of 10 people on the street whether or not the supply chain is an integral part of the U.S. economy, and, more than likely, you’ll get at least 8 affirmative responses. But

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Social Media Facts for B2B Companies

March 28, 2016 0 comments

A recent collection of social media facts and stats offers an interesting look at B2B company and buyer behavior. Last month, Webbiquity published a list of 49 social media facts and stats about user behavior on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. These figures, collected from various studies, offer insight into how people and

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Start a B2B Social Media Program with These Six Steps

March 3, 2016 0 comments

Here’s how marketers can launch a B2B social media program that grows business. A recent Harvard Business Review article discloses that a number of B2B CEOs still believe social media isn’t right for them, that it’s a tool for the B2C segment. In reality, many B2B marketers successfully leverage social media to engage potential customers,

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The Collaborative Economy and the Wild Success of Peer-to-Peer-Based Sharing

January 13, 2016 0 comments

Some believe that the collaborative economy is the biggest game-changer in the business sector since the Internet. You might ask, exactly what is a collaborative economy? Researchers Alexandra Samuel and Jeremiah Owyang define the term in their informative, 28-page report, The New Rules of the Collaborative Economy, as “an economic movement where common technologies enable

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Buyers: Online Research Essential to Supplier Selection

December 23, 2015 0 comments

The 2014 UPS B2B Buyers Insight Study found that buyers consider online research essential to the supplier selection process. Industrial supplies purchasers were asked to identify their preferred method for researching industrial products.  The majority of respondents reported that a supplier’s website (68%) and search engines (52%) are their preferred methods. Similarly, respondents were asked to identify

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Why you need to understand what B2B buyers think about content [Infographic]

January 27, 2015 0 comments

If you want to attract B2B buyers with content, you need to understand what B2B buyers think about content. 93% of B2B companies use content marketing.  If you want your content marketing efforts to be effective you need to understand why B2B buyers consume and value content.  When you understand what B2B buyers think about content

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How companies within the manufacturing, logistics, and supply chain industries can increase their B2B visibility on LinkedIn

December 30, 2014 0 comments

I wrote a guest blog for freight logistics company Cerasis in October which discussed how companies within the manufacturing, supply chain, logistics, and industrial industries can increase their B2B visibility on LinkedIn. The catalyst for writing the blog were results from a recent survey focused on the supply chain and logistics industry.  58% of respondents

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LinkedIn generates more B2B leads than any other social network

December 18, 2014 0 comments

Oktopost, a social media marketing platform, analyzed over 100,000 posts on four different social networks (LinkedIn, Twitter, Facebook, and Google+) and found that LinkedIn is the most effective social network for B2B. Oktopost found that more than 80% of B2B leads were generated through LinkedIn.  Lead generation through other social networks paled in comparison: Twitter:

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B2B industrial suppliers need to be online to grow their business

November 25, 2014 0 comments

The 2014 UPS B2B Buyers Insight Study found that companies need to have a strong online presence to grow their business. Buyers are looking for information online Buyers are conducting research on industrial suppliers online.  Sixty-eight percent of buyers research supply purchases via supplier website, and 52 percent use search engines. In their report, UPS and TNS

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What businesses can learn from Ello

November 11, 2014 0 comments

Ello launched in beta on August 7th.  By the last week in September the invite-only social network was receiving more than 50,000 invite requests per hour. What sets Ello apart from other social networks?  Ello is ad-free and doesn’t sell user data to third parties.  On October 23rd Ello became a Public Benefit Corporation; therefore,

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In converting leads to customers, speed counts

September 30, 2014 0 comments

Are your sales reps as sold on your leads as you are? In theory, it seems straight forward: You write engaging blog posts; you spread your unique as well as curated content via appropriate social media channels; you include calls to action; you watch your prospects take the bait; and, finally, you hand off a

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Practice doesn’t make perfect. What do we do now?

September 24, 2014 0 comments

“Practice makes perfect.”  This is what we have been told by our parents, our teachers, Malcolm Gladwell, and researchers.  And, as pointed out by Fast Company, “There’s even a Macklemore song about it, so that makes it real.” Here’s the problem – it’s not real.  A 2014 study found that practice doesn’t make perfect.    Instead, reaching

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