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Digital and content marketing for the logistics and supply chain industries
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Video: Focus on Conversions or Building Traffic First?

Video: Focus on Conversions or Building Traffic First?

October 29, 2018 0 comments

What’s more important: prioritizing conversions or building traffic? The simple answer is both. Here’s why you need to balance your efforts for the best results. The argument for building traffic or optimizing for conversions has no end. Like we stated in our earlier post, it’s a chicken-and-egg style debate. If you don’t optimize for conversions,

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Build Traffic or Optimize for Conversions? A Chicken or Egg Debate

Build Traffic or Optimize for Conversions? A Chicken or Egg Debate

October 17, 2018 0 comments

Wondering whether you should be prioritizing building traffic or optimizing for conversions? Here’s the case for each. I currently have a client trying to decide what to prioritize: building traffic to his website or optimizing current content for lead conversions. It’s a chicken-and-egg-style debate. If you don’t increase traffic, who will be on your site

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