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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
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How to Use Video on LinkedIn for the Supply Chain

How to Use Video on LinkedIn for the Supply Chain

November 5, 2019 0 comments

LinkedIn has released a new guide to using video on its platform. Here’s what supply chain companies need to know to get the most out of video on LinkedIn. Highlights: Effective B2B marketing videos start with an analysis of your prospects’ unique purchasing journey and needs. Videos for the awareness stage of the buyer’s journey

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Top 5 Sales and Marketing Posts 2018

Top 5 Sales and Marketing Posts 2018

December 18, 2018 0 comments

Aligning sales and marketing can help achieve big-picture goals. Here are the top five sales and marketing posts of 2018 that highlight how these two teams can work together. The sales process is often a complicated journey that includes uphill climbs and unexpected roadblocks. Sales teams are all too familiar with these obstacles, but they

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Infographic: How Content Can Help in Each of the 7 Stages of the Sales Cycle

Infographic: How Content Can Help in Each of the 7 Stages of the Sales Cycle

November 6, 2018 0 comments

Here’s how content can help support sales during the seven stages of the sales cycle, including personalization and building last relationships. The sales process is often a complicated journey that includes uphill climbs and unexpected roadblocks. Sales teams are all too familiar with these obstacles, but they don’t have to fight these battles alone. Arm

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Social Media Content Should Focus on Awareness and Consideration Stages

Social Media Content Should Focus on Awareness and Consideration Stages

October 24, 2018 0 comments

Brands need to focus on the awareness and consideration stages of the buyer’s journey to build relationships and boost social media ROI. Are you focusing on the right phases of the buyer’s journey in your social media strategy? The 2018 Sprout Social Index shows that customers prefer businesses to provide social media content that aids

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Video: Marketing Automation for the Supply Chain Marketer

Video: Marketing Automation for the Supply Chain Marketer

April 9, 2018 0 comments

Supply chain marketers can use marketing automation to drive efficiency and be more successful in earning and converting leads. Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content, and — in the process — save marketers’ time and effort. Supply chain

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10 Stats You Should Know About the B2B Buyer’s Journey

10 Stats You Should Know About the B2B Buyer’s Journey

June 1, 2017 0 comments

Today’s B2B buyer’s journey involves more research, more internet searches, and more social media. We’ve said it before: The B2B buying process has changed, and you need to adapt. The vast amount of information available on the internet has afforded buyers a level of self-sufficiency that renders traditional sales models moot. It drives the need

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A Web Search is a B2B Buyer’s First Move in the Purchase Process

A Web Search is a B2B Buyer’s First Move in the Purchase Process

November 3, 2016 0 comments

The web search has changed the way businesses shop for products and services — and content marketing is your key to reaching them. What’s the first thing we all do when we need a gift for Fathers’ Day, can’t think of a song lyric, or want to buy a new kitchen appliance? We Google it.

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Want Better Email Open Rates? Use Big Data

Want Better Email Open Rates? Use Big Data

October 26, 2016 0 comments

For better email marketing results, be sure to tap your big data

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How the supply chain industry can implement an information-driven marketing strategy

September 3, 2014 0 comments

Before personal computers became ubiquitous, my family’s desktop computer served as our sole connection to the digital world. It wasn’t uncommon for someone to rush through dinner so they could be the first to claim their spot in front of it for the evening. On any given night you could find my mom scouring the

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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