A data-driven content marketing strategy will increase your program’s success and help win the buy-in of executives. What is driving your digital and content marketing strategy? If all you have in the driver’s seat are a few creative ideas, you may find yourself frustrated with the results and struggling to garner support from the C-Suite.
Speak your boss’ language with metrics, statistics, and facts that articulate content marketing’s impact on customer acquisition and sales. Garnering C-suite support for your content marketing program can be a challenge. Your team knows that your strategy is working by evaluating a series of metrics (e.g., shares, website traffic, email click-through rates), but executives do
Identifying content spokespeople outside of executive management can improve the product and alleviate C-suite stress. Often people think they’re the only ones who can do their job or, at the very least, that they’re the ones who have been doing it and know it best. And some C-suite executives forget the people working around them
