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Digital and content marketing for the logistics and supply chain industries
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The Overload Problem, Do Customers Really Want So Many Choices?

December 7, 2015 0 comments

The average American makes about 70 decisions per day, according to choice expert, Dr. Sheena Iyengar. There are choices to be made on a daily basis, from small ones (what should I have for breakfast?) to much larger ones (how much should I invest in my retirement?). For some, even small choices can seem overwhelming.

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