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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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    • Careers
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5 Reasons Supply Chain Companies Need to Be Curating Content

5 Reasons Supply Chain Companies Need to Be Curating Content

July 24, 2017 0 comments

Sharing content from third-party sources establishes your company as a go-to resource for all things related to your industry, sector, products, or services. When I hear the word “curate,” I think of an art gallery. I think of someone systematically picking pieces of art to display together. I think of the time and effort it

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Content Curation Facts for B2B Marketers

Content Curation Facts for B2B Marketers

October 10, 2016 0 comments

If you’re not distributing content created by others, these six facts will convince you that content curation is an essential part of any content marketing strategy. Content will help you grow your business. By creating and distributing valuable and relevant content in a strategic and consistent manner, you can drive profitable customer action. But, it’s

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Strapped for Content to Share? Try Reddit

June 28, 2016 0 comments

Reddit is a gold mine for relevant, engaging content to share with your social media followers. You probably have heard that Reddit is useful in content marketing. But what, exactly, is it, and how do you use it? Reddit is a news website/social network in which registered users submit content, such as posts and links, which

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Fronetics uses content marketing to drive results and help businesses grow

August 27, 2015 0 comments

Content marketing has become a key marketing strategy for many businesses. Statistics show that content marketing generates three times more leads than traditional marketing methods – and those leads cost an average of 62% less. At Fronetics, we’ve built our content marketing services around one goal – helping our clients grow. We’re harnessing the power

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Content use in the logistics and supply chain industries: Infographic

March 31, 2015 0 comments

Chief among the determinants of success and failure of companies around the world is the ability to effectively communicate ideas and information. Both internal and external communication play critical roles in advancing business objectives. To be sure, connecting with audiences to convey messaging is a central component of building a solid business strategy. Recent cultural

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What you need to know about content curation

February 18, 2015 0 comments

Content curation is an essential component of a marketing strategy. When it comes to creating and executing a successful marketing strategy, content curation is often forgotten.  There are two reasons for this: 1) lack of knowledge about what content curation is; and 2) lack of knowledge about the role of content curation within a marketing

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How companies within the manufacturing, logistics, and supply chain industries can increase their B2B visibility on LinkedIn

December 30, 2014 1 comments

I wrote a guest blog for freight logistics company Cerasis in October which discussed how companies within the manufacturing, supply chain, logistics, and industrial industries can increase their B2B visibility on LinkedIn. The catalyst for writing the blog were results from a recent survey focused on the supply chain and logistics industry.  58% of respondents

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Flipboard + Zite = A More Intelligent Way to Discover Relevant Content

November 20, 2014 0 comments

Last month when Flipboard launched the third version of its mobile news app, Mashable called it “the most personal and magazine-like experience the platform has offered yet”. Compared to previous versions, Flipboard 3.0 seems more adept in curating relevant and individualized content for users – a function that can be traced to Flipboard’s newly acquired,

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What 3PLs can teach us about outsourcing content creation

October 30, 2014 0 comments

The use of third-party logistics providers are on the rise. As many as nine out of ten 3PLs surveyed by Inbound Logistics reported their client base grew by 5 percent this year, continuing the unabated expansion of recent years. And there’s good reason for it. In an interesting article on SupplyChain 24/7, Adam Robinson, the

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How the supply chain industry can implement an information-driven marketing strategy

September 3, 2014 0 comments

Before personal computers became ubiquitous, my family’s desktop computer served as our sole connection to the digital world. It wasn’t uncommon for someone to rush through dinner so they could be the first to claim their spot in front of it for the evening. On any given night you could find my mom scouring the

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Your questions, answered.

August 14, 2014 0 comments

We want to hear from you!  We want to know what questions you have about: Demand generation Establishing and growing an online presence Social media Content These categories are intentionally broad because we want to you to think about any (and all) questions and pain points you might have related to these topics. Remember the

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How to engage B2B buyers with content

August 5, 2014 1 comments

The amount of content on the internet is tremendous – and is growing by the second.  With 93 percent of B2B companies using content marketing, and with more than $16.6 billion dollars being invested annually by B2B companies in digital content publishing – how can your content and your business stand out? The CMO Council,

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