content marketing goals Archives

Digital and content marketing for the logistics and supply chain industries

Infographic: Top Tips for Your Supply Chain Blog

Blogging should be a central part of your content marketing strategy. Here are our top tips for creating and sustaining a successful supply chain blog in 2019. Highlights: Blogging needs to be a central part of your content marketing strategy. Focus on quality over quantity. Make all posts mobile-friendly. It’s the start of a new

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3 Questions to Ensure your Content Marketing Strategy Is Sales-Focused

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To be effective, your content marketing strategy should align with your sales goals. Here are three simple questions to ask yourself to make sure your documented strategy is on target. I recently read an article on the Harvard Business Review that discussed pairing your sales goals with your marketing goals. This strikes at the heart

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