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Digital and content marketing for the logistics and supply chain industries
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The Amazon Effect: 4 Ways the Retail Giant Could Continue Disrupting Supply Chain Trends

The Amazon Effect: 4 Ways the Retail Giant Could Continue Disrupting Supply Chain Trends

July 17, 2019 0 comments

Here are four ways the Amazon effect is shaking up supply chain trends – and why it’s a net positive for the industry. Highlights: More companies will start to tap into the gig economy in the last mile, and Uber-style delivery companies will emerge. To meet growing customer demand, same-day delivery will become increasingly standard.

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To Grow Your Bottom Line, Deliver Value Outside the Sales Funnel

To Grow Your Bottom Line, Deliver Value Outside the Sales Funnel

June 25, 2018 0 comments

Aiming to deliver value outside the sales funnel allows your business to build long-term relationships with customers, rather than focusing on a single sale. Congratulations! You closed the deal. You hammered out the terms and set up the billing. But, according to marketing experts Mark Bonchek and Vivek Bapat, now the real work of growing

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Customer-Service Automation Isn’t Always the Best Answer

Customer-Service Automation Isn’t Always the Best Answer

April 24, 2018 0 comments

While automation technology can streamline many processes and functions, customer-service automation can sometimes backfire and lose you business. We’ve talked a lot recently about implementing automation technology into your sales and marketing operations. It can be a great tool for saving time and money while increasing your communication and customization with prospects and leads. But

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How to go from strategy to execution

September 11, 2014 0 comments

Source: Geek and Poke Strategy is not execution Strategy and execution are fundamentally different.  Strategy is about making choices. Execution is about getting down and dirty so that the choices made can produce results. Here’s how you can get from excellent strategy to strong execution. Strategy is the pursuit of excellence. It is more than

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What you need to know about visibility and why it needs to be part of your business strategy

February 10, 2014 2 comments

This article was originally published on DC Velocity. A recent study conducted by the Corporate Executive Board’s (CEB) Marketing Leadership Council found that the average customer progresses nearly 60 percent of the way through the purchase decision-making process before engaging with a sales rep. Where are customers looking for and finding information?  Customers are turning

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How to convert website visitors into customers

February 3, 2014 0 comments

Getting 10,000 hits a week on your website may be huge accomplishment for your business (and it is), but if at the end of the week none of those hits turn into a lead how do you measure your business’ success? Knowing which metrics you need to be paying attention to is a crucial task for

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Put Your Packaging on a Diet

January 21, 2014 0 comments

This post was originally published on EBN. Summer is over, fall has arrived, and winter is right around the corner. As the days grow shorter and colder, don’t let inertia take over. Instead, put your packaging on a diet. Here are three reasons why a packaging slim down will improve the health of your company’s supply

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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