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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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    • Video
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    • Sales Enablement
  • Results
  • Resources
  • Blog
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Video: Content Distribution 101

September 24, 2019 0 comments

Although content is extremely important, it’s only effective if it gets in front of the right audience. Here’s everything you need to know about content distrubution. Highlights: Content distribution is the act of promoting content to online audiences in multiple media formats through various channels. Don’t fall victim to the “spray and pray” strategy where

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Is Your Content Strategy Really a Strategy?

Is Your Content Strategy Really a Strategy?

February 6, 2018 0 comments

Here are three tips for creating a content strategy that will help advance your business goals. If we’re adamant about one thing at Fronetics, it’s creating a documented content strategy. But, as a recent Harvard Business Review article suggests, many strategies fail because they are not actually strategies. This begs the question: what constitutes a

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Writing for SEO: Measuring the Success of Your Content

Writing for SEO: Measuring the Success of Your Content

January 23, 2018 0 comments

Measuring the success of your content is important in evaluating your writing for SEO strategy. Here’s how to do that. This week, we’re wrapping up our series on writing for SEO. In this series, we’ve explored how search engines are changing, how people are changing the way they search, and how to make use of

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The First 6 Months of Content Marketing: Setting Up for Success

The First 6 Months of Content Marketing: Setting Up for Success

September 25, 2017 0 comments

Use the first months to lay a solid foundation for your content marketing program so it can begin generating leads and sales. So you decided it was time to jump into the content marketing game. You’ve been crafting the perfect content. You’re posting on a regular basis. You’ve identified your target audience and have been

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How to Fail at Content Marketing: Don’t Document Your Strategy

May 4, 2016 0 comments

Having a documented content marketing strategy increases effectiveness and provides a baseline for measuring ROI. Content marketing is one of the most effective ways to increase brand awareness, broaden your customer base, and grow your business. Yet of the 88% of B2B marketers using content marketing, only 30% feel their efforts are successful. Why do

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
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