From answering the most important question to humanizing your company, make it part of your Covid-19 messaging strategy. If your organization put marketing on pause to deal with the impact of Covid-19, it is time to recharge — thoughtfully. But what should your Covid-19 messaging strategy look like? What should you say and where should
Email subject lines can make or break an email marketing campaign. Read on for our dos and don’ts for creating an effective subject line. Email marketing is an unquestionably effective content marketing tactic for B2B businesses. But too often, marketers lose out on potential benefits by focusing too much on internal details while overlooking the
Social media is a valuable tool for businesses, but only if they use it to their best advantage and avoid these three common mistakes. 81% of small and medium businesses use a social platform. And we all understand why. By 2019, it is estimated that there will be around 2.77 billion social media users around
With a high correlation between publishing frequency and web traffic and leads, you need to publish blog content more often to boost lead generation efforts. Here are Fronetics, most of our clients are sales-driven. If a client’s business goals include earning leads, we are sure to align the client’s content strategy with that objective. One
Users will see less content from businesses, brands, and media, so you need to adjust your strategy to appear on your followers’ Facebook News Feed. Mark Zuckerberg once again rocked the world on January 11 — at least for businesses — when he announced that Facebook News Feed was evolving to include less public content,
Employees are much more than people you employ — they can be your best brand ambassadors. There are many benefits to having employee brand ambassadors, and one of the biggest is the rise in peer influence in B2B buying. But the benefits don’t stop there. There are the increased social media reach, growth in brand
Use these four steps to determine which social media KPIs your business should be tracking to ensure you’re meeting your content marketing goals. Whenever we create content marketing strategies for clients, we always tailor them to align with their specific business goals. So, for example, if a client is interested in getting more leads, we
The average American makes about 70 decisions per day, according to choice expert, Dr. Sheena Iyengar. There are choices to be made on a daily basis, from small ones (what should I have for breakfast?) to much larger ones (how much should I invest in my retirement?). For some, even small choices can seem overwhelming.
Being busy has become a competition. Overscheduled calendars, working while on the toilet – even forgoing vacations, has become the norm. Brigid Schulte, Washington Post staff writer and author of “Overwhelmed: Work, Love, and Play When No One Has the Time,” points out that our society is one where the “Protestant work ethic [is] in
Selling certainly isn’t like it used to be. Take the requisite childhood lemonade stand, for example. Every summer thousands of entrepreneurial youths take to their neighborhood streets with pitchers of homemade lemonade to offer passers-by a cool drink for a small fee. For decades now these business startups and their transactions have generally been straight-forward.
All executives understand the significance, for their company and for their career, of creating and implementing strategy. Because of the significance of strategy, and because strategy forces executives to confront the future, many find it scary. Savvy executives understand that not all business challenges can be resolved from inside their organization. Savvy executives rely on
Being in the strategic advisory space, I get a lot of exposure to various business strategies, strategic plans, and sales plans, both internally to organizations and from outsiders looking to raise money or gain influence. When it comes to strategic planning, too often there is “creative accounting.” That is, the artful creation of financials that match and make numerical