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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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6 Ways to Repurpose Content

6 Ways to Repurpose Content

October 15, 2018 0 comments

Content creation requires time, money, and creativity. Here are 6 creative ways to repurposing existing content that will ensure you get the maximum value out of your work. You could say I’m “scrappy.” My mom always says that I can stretch a dollar farther than anyone she knows. That also applies to my professional life,

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12 Elements of an Effective Content Marketing Strategy

May 25, 2016 0 comments

Fronetics’ eBook lays out how to create a content marketing strategy that drives profitable customer action. We hear it time and again: Clients want to participate in content marketing but are having trouble making it work for them. In fact, 70% of B2B marketers report their content marketing efforts are not successful. The research is

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DIY fail-proof content marketing strategy [eBook]

June 16, 2015 0 comments

95% of B2B enterprise marketers and 86% of B2C marketers use content marketing.  The down and dirty is that content marketing works.  Content marketing attracts leads and converts leads to customers – and it does so at a lower cost than traditional marketing (and in a much less invasive manner).  Here are some cold hard

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Grow your business with content: 12 steps to a content strategy that will drive profitable customer action

July 1, 2014 1 comments

Content can grow your business. How can content such as blog posts, white papers, eBooks, newsletters, infographics, podcasts, webinars, and video grow a business?  Content can grow your business by increasing your search engine ranking, positioning your company as an industry leader, attracting new customers, and helping you retain current customers. Not convinced?  B2B companies

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
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