LinkedIn strategy Archives

Digital and content marketing for the logistics and supply chain industries

A Visual Guide for Creating the Perfect LinkedIn Company Page

LinkedIn is a unique social media platform that allows companies to share knowledge of the industry and build relationships. Profiles, company pages, and LinkedIn groups each serve a purpose, and each are tools that can be used and leveraged by both companies and individuals. With more than 3 million company pages, more than 332 million

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Your Best LinkedIn Resources Already Work for You; Why Your Employees Need to be on LinkedIn

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With LinkedIn this month reporting a 33% year-over-year growth of revenue and a 21% increase in membership, it remains solid in its role as the primary social network for business. Data from outside the company confirm its dominance. A University of Massachusetts study published earlier this year examined social media use by the fastest-growing corporations

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