LinkedIn has released a new guide to using video on its platform. Here’s what supply chain companies need to know to get the most out of video on LinkedIn. Highlights: Effective B2B marketing videos start with an analysis of your prospects’ unique purchasing journey and needs. Videos for the awareness stage of the buyer’s journey
Integrating marketing and innovation early in development paves the way for new products to succeed. Highlights: In many organizations, marketing is declining and moving downstream. Innovation needs marketing to be successful, and the earlier marketers are involved, the greater the chances of success. Marketers can help innovations succeed by identifying buyer needs, understanding what makes
Here are seven tips for manufacturers to improve your email marketing strategy in the manufacturing and industrial sector. This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker. Email marketing is a powerful tool for growing and developing different types of businesses. However, many industries are still unaware of
Competitive benchmarking should be part of your data-driven marketing strategy. In August 2016, Elaine Thompson claimed the mantle of world’s fastest woman, and Michael Phelps became the most decorated Olympian of all time. Thompson and Phelps achieved these incredible feats by continuously pushing themselves to do better. To do this, they not only tracked and
Producing engaging content is the number one challenge for content marketers. Is content marketing working well for your business? If not, you are not alone. Though it is one of the most effective ways to grow your business, content marketing has been challenging B2B and B2C organizations since its inception. You may think it should
Marketing that drives success and elevates brand position. Fronetics Strategic Advisors is a management consulting firm. Since the company was founded we have worked with companies to identify and execute strategies for growth and value creation. We have advised and worked with companies on their most critical issues and opportunities: strategy, organization, talent acquisition, performance management, and M&A support.