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Digital and content marketing for the logistics and supply chain industries
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5½ Tips for Optimizing Historic Blog Content

5½ Tips for Optimizing Historic Blog Content

May 10, 2018 0 comments

An important part of your content strategy should be optimizing historic blog content to ensure it’s attracting as much traffic as possible. We all know that creating original content on a regular basis is important to improving SEO and attracting organic traffic to your website. But, here’s a surprise: Most of your traffic will come from older

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Video: Writing for SEO Tips

Video: Writing for SEO Tips

March 29, 2018 0 comments

Internet users are changing how they search, and search engines are changing in response — which means writing for SEO is changing, too. We just wrapped up a detailed series on how SEO is changing and what that means for those of us trying to reach potential customers in the digital world. Writing for SEO

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How to Develop Topic Clusters for Your Content

How to Develop Topic Clusters for Your Content

March 8, 2018 0 comments

Use these 4 steps to determine the topic clusters that will be best for driving organic traffic to your business’ website. You’ve determined your pillar content and written your pillar pages. Now what? It’s time to develop topics clusters. Topic clusters show search engines that your website contains breadth and depth on a particular subject,

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How to Identify Topic Clusters for Your Business

How to Identify Topic Clusters for Your Business

February 21, 2018 0 comments

These 5 steps will help you identify topic clusters for your business that improve your search engine visibility and drive traffic to your website. As search engines adjust their algorithms to be more sophisticated, marketers have the opportunity to structure content strategically to optimize website search rankings. We’ve written in detail about this new reality

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3 Tips for Writing Pillar Content

3 Tips for Writing Pillar Content

February 13, 2018 0 comments

Here are three tips for writing pillar content that will help structure your posts, attract leads and gain better page rankings. In case you missed our series on writing for SEO, pillar content is a highly effective way to define your brand, drive traffic, and convert website visitors to leads. But in order to be

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A New Way to Think about Writing for SEO in Today’s Changing Search Landscape

A New Way to Think about Writing for SEO in Today’s Changing Search Landscape

February 5, 2018 0 comments

Internet users are changing how they search, and search engines are changing in response — which means writing for SEO is changing, too. Here’s what you need to know. I’ve just completed a really detailed, often-complicated series about writing for SEO in today’s changing search landscape. I hope you read all four posts and now

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Recent Posts
7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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