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Digital and content marketing for the logistics and supply chain industries
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The Self-Driving-Truck Race is On, But Which Strategy Will Prevail?

The Self-Driving-Truck Race is On, But Which Strategy Will Prevail?

June 14, 2017 0 comments

Startups and transportation juggernauts alike are entering the race toward the self-driving truck, but no two strategies look alike. There will come a time in the not-so-distant future when — instead of using a CB radio to communicate with a freight driver — you will use a line of code. A recent study conducted by the

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The Impact of Autonomous Vehicles on the Trucking Industry

The Impact of Autonomous Vehicles on the Trucking Industry

May 15, 2017 0 comments

Autonomous vehicles will be implemented gradually, and will serve to increase a truck driver’s productivity rather than replace the driver completely. This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. “If I were a truck driver, I’d be looking to make

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