The 2014 UPS B2B Buyers Insight Study found that buyers consider online research essential to the supplier selection process. Industrial supplies purchasers were asked to identify their preferred method for researching industrial products. The majority of respondents reported that a supplier’s website (68%) and search engines (52%) are their preferred methods. Similarly, respondents were asked to identify
Having a strong online presence is an essential component to your business strategy. Buyers online. They are conducting research and gathering information so that they can make a purchase. Will your company show up when the buyer conducts an online search? If your company doesn’t rank on the first page of the search engine results it
Most businesses don’t optimize blog posts. Here are 7 things you can do to optimize a blog post so you can improve your ranking and attract more visitors. Most businesses don’t optimize blog posts and therefore miss out on ranking and, by extension, organic traffic opportunities. The good news is that there are 7 simple steps
There is much more than meets the eye when it comes to social media marketing. From expanding corporate communications to learning valuable information about consumers, social media has benefits that help businesses grow and expand their reach. Here are four powerful reasons why your business needs to incorporate social media into your marketing strategy: 1.