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Digital and content marketing for the logistics and supply chain industries
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A New Way to Think about Writing for SEO in Today’s Changing Search Landscape

A New Way to Think about Writing for SEO in Today’s Changing Search Landscape

February 5, 2018 0 comments

Internet users are changing how they search, and search engines are changing in response — which means writing for SEO is changing, too. Here’s what you need to know. I’ve just completed a really detailed, often-complicated series about writing for SEO in today’s changing search landscape. I hope you read all four posts and now

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Infographic: 8 Quick Tips to Improve SEO For Your Blog

Infographic: 8 Quick Tips to Improve SEO For Your Blog

January 29, 2018 0 comments

Use these 8 quick tips in your blog posts to improve SEO and help your target audience find your content. Search engine optimization: It’s a phrase every blog writer looking to grow readership has wrestled with at one time or another. Part science, part art, SEO writing can evade even the most seasoned blogger. You

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Infographic: Why No One Is Reading Your Blog

Infographic: Why No One Is Reading Your Blog

January 25, 2018 0 comments

Why is no one reading your blog? Chances are, you’re not doing it right. Here are some of the blog writing mistakes you may be making. There is so much content out there. In fact, the U.S. alone generates 2,657,700 gigabytes of internet data every minute. Every minute! That’s a whole lot of videos, tweets,

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Writing for SEO: Measuring the Success of Your Content

Writing for SEO: Measuring the Success of Your Content

January 23, 2018 0 comments

Measuring the success of your content is important in evaluating your writing for SEO strategy. Here’s how to do that. This week, we’re wrapping up our series on writing for SEO. In this series, we’ve explored how search engines are changing, how people are changing the way they search, and how to make use of

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Writing for SEO: Topic Clusters and Pillar Content (NOT Keywords)

Writing for SEO: Topic Clusters and Pillar Content (NOT Keywords)

January 16, 2018 0 comments

Using topic clusters and pillar content instead of trying to rank for a short list of keywords will boost your search engine rankings and improve user experience. This week, in our ongoing Writing for SEO series, we’re looking at topic clusters and pillar content. Our previous two posts explored how search engines are changing, and

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How One B2B Company Grew Organic Traffic by 120% in 5 Months

How One B2B Company Grew Organic Traffic by 120% in 5 Months

September 19, 2017 0 comments

B2B software company Text Request took 4 steps to grow organic traffic, a key component of any content marketing strategy. We content marketers are always keeping an eye on organic traffic. It’s an indicator of success (though by no means the only one). Basically it lets you know how many of your website’s visitors found

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How Google’s Mobile-First Index Will Affect B2B Marketers

How Google’s Mobile-First Index Will Affect B2B Marketers

January 25, 2017 0 comments

To stay relevant following Google’s mobile-first approach, marketers need to examine their company’s mobile user experience. Marketers, take notice: Google’s announcement that it is experimenting with a “mobile-first” search index is a reminder to examine your website content and configuration. The message from the search engine giant is clear: Now is the time to enhance your

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3 Quick SEO Tips to Improve Your Blog Right Now

3 Quick SEO Tips to Improve Your Blog Right Now

January 10, 2017 0 comments

You can do these three quick things in your blog posts to improve SEO and help your target audience find your content. Search Engine Optimization: It’s a phrase every blog writer looking to grow readership has wrestled with at one time or another. Part science, part art, SEO writing can evade even the most seasoned

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Want Better Email Open Rates? Use Big Data

Want Better Email Open Rates? Use Big Data

October 26, 2016 0 comments

For better email marketing results, be sure to tap your big data

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Search Marketing Can Increase Web Traffic

July 13, 2016 0 comments

Using search marketing as part of your content strategy can increase web traffic and, thus, visibility for your business. Search marketing, formerly “search engine marketing,” uses both paid (SEM) and unpaid strategies (SEO) to increase traffic to your business’ website. These two efforts work together to improve the likelihood that potential customers searching the internet

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10 Reasons No One is Reading Your Content

March 7, 2016 0 comments

Your content stinks. Here’s why. Twenty-seven million pieces of content are shared every day — and most of it is crap. To attract readers to your content, you must stand out, and I mean really stand out, among the masses. That’s no easy feat. You may be spending an enormous amount of time and money

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Landing Pages & Forms & More – Oh My! Capturing Leads Effectively

February 25, 2016 0 comments

The most efficient lead-generation strategy includes a way to capture potential customers’ information. An effective lead-generation campaign requires several different strategic layers. Firstly, you must entice potential customers with an exclusive, high-value offer — like ebooks, whitepapers, free consultations, product demonstrations, or discounts. A clear, highly visible call to action (CTA) or two can help ensure they

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
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