When it comes to growing your material handling business, digital marketing can set your company apart, capture quality leads, and keep your sales pipeline full. Highlights: Material handling is extremely competitive and faces challenges like rising interest rates, trade policies that are increasingly inhospitable, and a scarcity of skilled labor, among others. Blog posts,
Social prospecting can help logistics and supply chain companies identify and engage with leads on social media in a genuine — and highly effective — way. Social media should be an integral part of your marketing strategy. You know it helps build brand awareness, gather market intelligence, discover customer problems, and influence purchasing decisions. But
Your business should be on social media showing buyers that you know what they want and that your business can provide it. Once again B2B buyers reported that their purchase cycle has increased since last year. That’s in part because they are scrutinizing potential vendors more closely than ever before. Buyers overwhelmingly reported spending more
Social prospecting helps you identify potential customers outside your established audience using social platforms. Social media should be an integral part of your marketing strategy — we know it helps build brand reputation, gather market intelligence, discover customer problems, and influence purchasing decisions. But your lead generation efforts should also include the use of social
Leads are essential to the growth of your business. Social media is an effective way to find new leads. Social media allows you to find new leads by doing something called social prospecting. Social prospecting is the art of searching the social web, identifying potential prospects for your business, and engaging them in a manner
