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Digital and content marketing for the logistics and supply chain industries
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    • Careers
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Cancellations call for trade show contingency plans (It’s urgent)

Cancellations call for trade show contingency plans (It’s urgent)

May 13, 2020 0 comments

With a main lead-generating source canceled or postponed, trade show contingency plans take on increased importance. The Supply Chain USA 2020 summit in Chicago is a flagship event. Considered a must-attend gathering for strategic decision-making, it draws 1,000 supply chain and logistics leaders for three “unmissable days.” For executives like Tom Schmitt, chairman and CEO

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Social Media Mistakes Supply Chain Brands Still Make

Social Media Mistakes Supply Chain Brands Still Make

January 28, 2020 0 comments

Digital marketing over social media is a trend that continues to grow, but it’s only effective if you’re doing it right. Here are social media mistakes supply chain brands are still making. Highlights: When it’s done right, there’s no greater tool for your company to increase brand awareness and generate leads than an engaged presence

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10 B2B Marketing Stats from Chief Marketer’s 2019 Outlook

10 B2B Marketing Stats from Chief Marketer’s 2019 Outlook

September 4, 2019 0 comments

The biggest challenges for B2B marketing, according to a recent report? Finding leads that convert and engaging the right target audience. Highlights: Measuring social media ROI is a challenge for 58% of respondents, and 39% report that proving ROI is the biggest hurdle to securing C-suite buy-in. Only 23% of brands have a dedicated social

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Infographic: 3 Google Analytics Reports You Should Be Running to Convert More Leads

Infographic: 3 Google Analytics Reports You Should Be Running to Convert More Leads

May 29, 2019 0 comments

These Google Analytics reports are crucial to understanding the visitors who are browsing your website and how you are more likely to get them to convert. Highlights: Audience reports tell you who is visiting your website. Acquisition reports convey how are users getting to your website. Behavior reports show what visitors are doing on your

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Chatbots: No Longer Just a Buzzword

Chatbots: No Longer Just a Buzzword

April 17, 2019 0 comments

Chatbots are a must-have lead generation and customer service tool for supply chain businesses in 2019. The newest generation of B2B buyers is increasingly dominating the two-way conversation between marketers and buyers. They prefer to gather purchasing information on their own — overwhelmingly via online searches, vendor websites, and peers and colleagues — rather than

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Infographic: 4 Strategies for Supply Chain Marketers to Build a YouTube Audience

Infographic: 4 Strategies for Supply Chain Marketers to Build a YouTube Audience

April 9, 2019 0 comments

If you’re trying to build a YouTube audience, you’ll need equal parts strategy, creativity, concision, and valuable subject matter. Highlights: Strategy and creativity are top priorities. Keep content short and sweet for maximum impact. Offer value to your audience rather than a sales pitch. An increasing percentage of search traffic is perusing YouTube for information,

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How to Use Social Media to Promote Events and Conferences

How to Use Social Media to Promote Events and Conferences

October 10, 2018 0 comments

Follow these 3 steps to use social media to promote events, conferences, and other business occasions. Social media is a powerhouse tool for growing brand awareness, audience engagement, and lead generation. It’s also one of the most effective ways out there to promote special events. But simply creating a Facebook event and sharing it once

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How to Use Guest Posting as Part of Your Content Strategy

How to Use Guest Posting as Part of Your Content Strategy

October 4, 2018 0 comments

Guest posting can help you build your reputation as a thought leader, grow your contact list, improve your SEO, and expose your content to new audiences. At Fronetics, we use guest posting as a part of our own — and many of our clients’ — content strategies. Essentially, we partner with a relevant influencer or

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Content Marketing vs. Your Sales Staff: Who Does What?

Content Marketing vs. Your Sales Staff: Who Does What?

September 5, 2018 0 comments

When your content marketing and sales forces align their efforts, they form a powerful symbiotic relationship that grows your brand and your bottom line.    There’s a big misperception out there that content marketing represents some kind of threat to the job security of sales personnel. It’s absolutely true that content marketing is an inbound

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Making Forms that Convert Leads: Part 4 of Effective Lead Generation

Making Forms that Convert Leads: Part 4 of Effective Lead Generation

July 23, 2018 0 comments

Part four in our series on effective lead generation walks you through how to create a form that converts leads, getting you the information you need without driving prospects away. Welcome to the last installment of our series on effective lead generation and nurturing. Now that you know how to: Create and package a valuable

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Creating Calls-to-Action that Convert Leads: Part Two of Effective Lead Generation

Creating Calls-to-Action that Convert Leads: Part Two of Effective Lead Generation

July 18, 2018 0 comments

Once you’ve decided how to create and package a valuable offer, the next step in an effective lead generation is creating calls-to-action that convert leads. If you read part one of our four-part series on effective lead generation, you’re familiar with the first step in creating a campaign that will generate a high volume of

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Creating Valuable Offers: Part One of Effective Lead Generation

Creating Valuable Offers: Part One of Effective Lead Generation

July 17, 2018 0 comments

The first step in an effective lead generation campaign is creating valuable offers to convince website visitors to entrust you with their contact information. Welcome to part one of my series on effective lead generation. In this four-part series, I’ll guide you through the four most crucial components of the creating an effective lead-generation and

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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