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Digital and content marketing for the logistics and supply chain industries
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Not all metrics are created equal: ROI vs. Vanity Metrics

November 5, 2015 0 comments

We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made the right choices. But here’s the problem: not all metrics are created equal. So-called vanity metrics are measurements that have no bearing on your bottom

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