In our video series, the Fronetics team discusses trending topics in digital marketing, content development & strategy, social media, SEO, and supply chain. Have a question you want our experts to answer? Feel free to submit to [email protected]
4 Takeaways From Vidyard's 2019 State of Video In Business Report
Over 82% of businesses reported greater investments in video last year. It’s no surprise why. Videos drive more sharing, produce greater conversion rates and increase leads. Here are the 4 key takeaways from Vidyard's 2019 State of Video in Business Report.
4 Ways To Measure Brand Awareness In The Packaging Industry
Brand awareness is key in measuring your digital marketing efforts, but it can be hard to quantify. Here are 4 metrics to help you start measuring brand awareness for your packaging company.
Many people understand the basic principles of SEO, but a lot has changed in the last decade. Let’s take a look at the basics to get your site ranking higher.
6 Digital Marketing Trends For The Supply Chain In 2019
Digital marketing has become essential to creating brand awareness, educating audiences and building credibility and trust with customers. With digital marketing budgets on the rise, and supply chain and logistics companies increasingly seeing the value in digital marketing, it’s important for brands to stay ahead of trends. Here are six trends to consider when planning your 2019 strategy.
3 Steps To Prove Social Media ROI
While it is true that many of the benefits of social media like greater brand awareness and improved communication with customers are hard to quantify, there are some ways that you can prove the ROI of your social media efforts. Here are three ways.
SEO & Video Posts: What You Need To Know
With the explosion of video marketing, it’s become much harder to get ranked in the universal search results. Here are a few ways to optimize your videos to be indexed and rank on the search engine results pages, like Google.
Why The Supply Chain Needs Video
The popularity of video marketing is on the rise, and supply chain marketers are using this medium to tell their brand’s story and generate leads.
How To Overcome The Challenges Of Data-Driven Digital Marketing
Data is a key component in driving decisions when it comes to your digital marketing strategy. Here are the 3 biggest challenges of a data-driven strategy and how to overcome them.
4 Ways Social Listening Can Boost SEO
Social listening describes the process of scanning online platforms to find any mention of your brand and determine the general sentiment around your brand. Here are 4 ways that social listening can boost SEO.
Instagram For Your Business
Instagram has been growing in popularity as an effective social media platform for businesses. If you have been thinking about using Instagram for your business, here are some tips to get you started.
4 Best Distribution Platforms For Video
The more places you share your video, the better. Focusing on distribution channels that match your marketing goals, products and services, and your target buyer persona is the best way to ensure that your videos reach as broad an audience as possible.
3 Basic Social Media Mistakes Companies Still Make
Social media platforms are a powerful resource that can help your business grow, but they have to be used correctly. Learn the most common mistakes companies make and how to avoid them.
7 Stages in the Sales Cycle: How Content Can Help
Content can help your sales team win business. You need to take a close look at your sales process and be strategic about the times when content would be helpful — as well as the types of content that will successfully assist sales reps in educating and informing prospects. Here’s how content can support sales in each of the 7 stages in the sales cycle.
How Businesses Can Be Helpful On Social Media
Social media platforms have undergone a lot of recent changes which have impacted reach and engagement for brands and businesses. Hear our recommendations on reevaluating your social media marketing strategy to ensure you are giving your audience quality content in the least disruptive way possible.
Should You Focus On Conversions Or Building Website Traffic?
If you are looking to revamp your company’s website, find out whether you should prioritize driving traffic or optimizing lead conversion opportunities.
How to Measure Social Media Success in Terms of Potential, Not Dollar Amount
When measuring your social media success, it is best for marketers to shift their focus from short-term sales to long-term value and potential. Learn why.
What Marketing Content Does Your Sales Team Need To Close Deals?
Marketing content can help your sales reps in every step of the process. Here are some important things to consider when arming your sales team with marketing content that will enhance their pitch and lead to customers.
What Are The Most Important Resources For B2B Buyers?
The B2B buyers journey has changed. Instead of turning to sales reps to search for solutions, the majority of buyers are turning to the internet to gather information. Find out what the most important resources are for B2B buyers and how companies can utilize these resources to entice buyers.
How Often Should My Company Blog?
Data proves that the more your company blogs, the more traffic and leads you’ll receive as a result. Here are our suggestions on how to balance quantity and quality and evidence from one of our clients as to why blogging is a worthwhile investment.
When Is the Best Time to Send an Email?
The average office worker receives 121 emails a day, so it’s important to choose when you send your emails carefully at a time when they are most likely to be read. Hear our tips for sending emails effectively.
Social Messaging Platforms As The New Social
In general, people are becoming more interested in sharing news with a refined circle of people on social media platforms. Messaging apps offer speed, convenience & familiarity where social platforms can’t. Here’s a look at a few of the most popular messaging apps.
Blog Posts, Like A Fine Wine, Improve With Age
Blog posts are one of the only truly appreciating assets available to supply chain marketers because they draw exponentially more traffic over time. Find out why blog post traffic improves with age.
Why Inbound Marketing Is Better Than Outbound Marketing for Supply Chain Marketers
Learn the 4 main reasons why Inbound Marketing is more effective than Outbound Marketing for supply chain marketers.
6 Marketing Tasks To Outsource
Outsourcing marketing allows you to focus on insourcing your core competencies while delegating specialized tasks to external experts. Here are 6 marketing tasks you may want to consider outsourcing.
Why Content Marketing Takes So Dang Long
Content Marketing is a long-term solution that helps businesses build brand awareness, grow their audience and generate new leads. But it takes time! Find out why it takes so dang long.
Writing For SEO Tips
Search engines are changing. Here’s what you need to know so that you improve how you’re writing for SEO.
Can We Ever Trust Facebook Again?
Here is our take on how the Facebook/Cambridge Analytica scandal affects businesses using Facebook accounts as part of their marketing strategy.
Marketing Automation for the Supply Chain
Marketing automation is changing today’s supply chain, making marketers more efficient, successful, and valuable. Here are 5 ways you can use marketing automation.
3 Ways The Supply Chain Can Use Social Media
We see social media drive new business for supply chain companies every day. Here are 3 ways social media can be useful to supply chain marketers.
4 Metrics To Benchmark Marketing Performance Against Your Competitors
Benchmarking marketing performance against your competition gives you context for your marketing activities and helps you determine strategic opportunities for growth.