In our video series, the Fronetics team discusses trending topics in digital marketing, content development & strategy, social media, SEO, and supply chain. Have a question you want our experts to answer? Feel free to submit to [email protected]

7 Stages in the Sales Cycle: How Content Can Help

Content can help your sales team win business. You need to take a close look at your sales process and be strategic about the times when content would be helpful — as well as the types of content that will successfully assist sales reps in educating and informing prospects. Here’s how content can support sales in each of the 7 stages in the sales cycle.

How Businesses Can Be Helpful On Social Media

Social media platforms have undergone a lot of recent changes which have impacted reach and engagement for brands and businesses. Hear our recommendations on reevaluating your social media marketing strategy to ensure you are giving your audience quality content in the least disruptive way possible.

Should You Focus On Conversions Or Building Website Traffic?

If you are looking to revamp your company’s website, find out whether you should prioritize driving traffic or optimizing lead conversion opportunities.

How to Measure Social Media Success in Terms of Potential, Not Dollar Amount

When measuring your social media success, it is best for marketers to shift their focus from short-term sales to long-term value and potential. Learn why.

What Marketing Content Does Your Sales Team Need To Close Deals?

Marketing content can help your sales reps in every step of the process. Here are some important things to consider when arming your sales team with marketing content that will enhance their pitch and lead to customers.

What Are The Most Important Resources For B2B Buyers?

The B2B buyers journey has changed. Instead of turning to sales reps to search for solutions, the majority of buyers are turning to the internet to gather information. Find out what the most important resources are for B2B buyers and how companies can utilize these resources to entice buyers.

How Often Should My Company Blog?

Data proves that the more your company blogs, the more traffic and leads you’ll receive as a result. Here are our suggestions on how to balance quantity and quality and evidence from one of our clients as to why blogging is a worthwhile investment.

When Is the Best Time to Send an Email?

The average office worker receives 121 emails a day, so it’s important to choose when you send your emails carefully at a time when they are most likely to be read. Hear our tips for sending emails effectively.

Social Messaging Platforms As The New Social

In general, people are becoming more interested in sharing news with a refined circle of people on social media platforms. Messaging apps offer speed, convenience & familiarity where social platforms can’t. Here’s a look at a few of the most popular messaging apps.

Blog Posts, Like A Fine Wine, Improve With Age

Blog posts are one of the only truly appreciating assets available to supply chain marketers because they draw exponentially more traffic over time. Find out why blog post traffic improves with age.

Why Inbound Marketing Is Better Than Outbound Marketing for Supply Chain Marketers

Learn the 4 main reasons why Inbound Marketing is more effective than Outbound Marketing for supply chain marketers.

6 Marketing Tasks To Outsource

Outsourcing marketing allows you to focus on insourcing your core competencies while delegating specialized tasks to external experts. Here are 6 marketing tasks you may want to consider outsourcing.

Why Content Marketing Takes So Dang Long

Content Marketing is a long-term solution that helps businesses build brand awareness, grow their audience and generate new leads. But it takes time! Find out why it takes so dang long.

Writing For SEO Tips

Search engines are changing. Here’s what you need to know so that you improve how you’re writing for SEO.

Can We Ever Trust Facebook Again?

Here is our take on how the Facebook/Cambridge Analytica scandal affects businesses using Facebook accounts as part of their marketing strategy.

Marketing Automation for the Supply Chain

Marketing automation is changing today’s supply chain, making marketers more efficient, successful, and valuable. Here are 5 ways you can use marketing automation.

3 Ways The Supply Chain Can Use Social Media

We see social media drive new business for supply chain companies every day. Here are 3 ways social media can be useful to supply chain marketers.

4 Metrics To Benchmark Marketing Performance Against Your Competitors

Benchmarking marketing performance against your competition gives you context for your marketing activities and helps you determine strategic opportunities for growth.

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