Search intent looks at the ‘why’ behind a search. If you’re looking to improve your website ranking, here’s how search intent affects SEO. Highlights: If you truly want to rank at the top of search results, you’ve got to shift your thinking in terms of topic clusters. Think about your buyer personas. What kinds of
The analog supply chain model is outmoded and inefficient. Here’s how digital transformation is reinventing manufacturing. Highlights: Manufacturers are increasingly adopting artificial intelligence and machine learning technologies. The traditional analog supply chain model is unable to compete with digital disruptors in a volatile market. Digital transformation empowers manufacturers to create sought-after personalized experiences for buyers.
Supply chain companies are beginning to use robotics to boost warehouse efficiency and drive profits thanks to new automated technologies. Highlights: High-res cameras, pressure sensors, navigation lasers, and acoustic warning indicators allow automated devices to navigate warehouses efficiently and autonomously. Robotics offers enhanced efficiency for both warehouse capability and predictive supply chain management. After major
Digital marketing helps increase brand awareness, convert leads, and drive measurable business value. But that doesn’t mean it’s always easy to execute. Here are 4 digital marketing failures and how to get back on track. Highlights: While digital marketing is extremely effective, proving ROI is often the top challenge for marketers. If your content isn’t
Also, this month in social media news: a court rules LinkedIn cannot stop third-party scraping public information and Facebook expands “Today In” section. After a relatively quiet month in the world of social media news, social platforms have been hard at work making changes to provide a better user experience and cut down on spam
Our infographic gives you everything from the basics to the specifics of using Reddit for B2B marketing. Highlights: Reddit is a social platform made up of thousands of individual forums where users can post content and vote on its relevance and value. The first rule of Reddit: avoid overt brand promotion and sales pitches. Creating
Consumers are more likely to trust content generated by their peers, which means higher conversion rates at a lower cost for your brand. Is your brand benefitting from user generated content? Highlights: User generated content is content created by users of a specific brand or on a specific platform. Images and video of real people
