frologoknockoutbolderJulyfrologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
Close
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
Twitter Bots: Why You Don’t Always Get What You Want When You Pay to Play

Twitter Bots: Why You Don’t Always Get What You Want When You Pay to Play

0 comments

Twitter bots may get you more followers and retweets, but artificial influence isn’t a healthy indicator of marketing performance. In this age of influencer marketing, in which followers and retweets are all-important indicators of marketing success, a new phenomenon is emerging: Twitter bots.   According to a recent New York Times article, these computer programs

Learn more

How to Identify Topic Clusters for Your Business

How to Identify Topic Clusters for Your Business

0 comments

These 5 steps will help you identify topic clusters for your business that improve your search engine visibility and drive traffic to your website. As search engines adjust their algorithms to be more sophisticated, marketers have the opportunity to structure content strategically to optimize website search rankings. We’ve written in detail about this new reality

Learn more

What Should Supply Chain Students Be Learning? Here’s What Google Thinks.

What Should Supply Chain Students Be Learning? Here’s What Google Thinks.

0 comments

Google’s management study shows that supply chain students who learn soft skills will be more innovative and successful. A recent Google study of its top employees is shaking up the way we think about how we should be educating students. We’ve all heard about the importance of focusing on a STEM (science, technology, engineering, and

Learn more

3 Tips for Writing Pillar Content

3 Tips for Writing Pillar Content

0 comments

Here are three tips for writing pillar content that will help structure your posts, attract leads and gain better page rankings. In case you missed our series on writing for SEO, pillar content is a highly effective way to define your brand, drive traffic, and convert website visitors to leads. But in order to be

Learn more

3 Questions to Ensure your Content Marketing Strategy Is Sales-Focused

3 Questions to Ensure your Content Marketing Strategy Is Sales-Focused

0 comments

To be effective, your content marketing strategy should align with your sales goals. Here are three simple questions to ask yourself to make sure your documented strategy is on target. I recently read an article on the Harvard Business Review that discussed pairing your sales goals with your marketing goals. This strikes at the heart

Learn more

Is Your Content Strategy Really a Strategy?

Is Your Content Strategy Really a Strategy?

0 comments

Here are three tips for creating a content strategy that will help advance your business goals. If we’re adamant about one thing at Fronetics, it’s creating a documented content strategy. But, as a recent Harvard Business Review article suggests, many strategies fail because they are not actually strategies. This begs the question: what constitutes a

Learn more

A New Way to Think about Writing for SEO in Today’s Changing Search Landscape

A New Way to Think about Writing for SEO in Today’s Changing Search Landscape

0 comments

Internet users are changing how they search, and search engines are changing in response — which means writing for SEO is changing, too. Here’s what you need to know. I’ve just completed a really detailed, often-complicated series about writing for SEO in today’s changing search landscape. I hope you read all four posts and now

Learn more

Facebook Updates News Feed, Instagram Allows User to Send Live Videos, and More Social Media News

Facebook Updates News Feed, Instagram Allows User to Send Live Videos, and More Social Media News

0 comments

Also in social media news January 2018: SnapChat is considering 3-second unskippable ads; Twitter will now display a video count on all video tweets; and Facebook is rolling out custom audiences for users that linger on ads. The new year has brought lots of new changes, especially to the Facebook community. I’m sure by now

Learn more

Writing for SEO: Measuring the Success of Your Content

Writing for SEO: Measuring the Success of Your Content

0 comments

Measuring the success of your content is important in evaluating your writing for SEO strategy. Here’s how to do that. This week, we’re wrapping up our series on writing for SEO. In this series, we’ve explored how search engines are changing, how people are changing the way they search, and how to make use of

Learn more

5 Tips for Using Automation in Email Marketing

5 Tips for Using Automation in Email Marketing

0 comments

Automation is an excellent tool for marketers, but keep these things in mind when incorporating automation in email marketing. I recently wrote about a new marketing trend all supply chain marketers should be paying attention to: marketing automation. One area where marketing automation can be particularly helpful is in email marketing. Marketing automation software can

Learn more

4 Things Your Business Should Do in Light of Facebook News Feed Changes

4 Things Your Business Should Do in Light of Facebook News Feed Changes

0 comments

Users will see less content from businesses, brands, and media, so you need to adjust your strategy to appear on your followers’ Facebook News Feed. Mark Zuckerberg once again rocked the world on January 11 — at least for businesses — when he announced that Facebook News Feed was evolving to include less public content,

Learn more

Writing for SEO: Topic Clusters and Pillar Content (NOT Keywords)

Writing for SEO: Topic Clusters and Pillar Content (NOT Keywords)

0 comments

Using topic clusters and pillar content instead of trying to rank for a short list of keywords will boost your search engine rankings and improve user experience. This week, in our ongoing Writing for SEO series, we’re looking at topic clusters and pillar content. Our previous two posts explored how search engines are changing, and

Learn more

…56789…11-2021-25
Subscribe to our blog
Categories
Contact Us

P.O. Box 593
Newburyport, MA 01950

978-499-9988
[email protected]

Our Brands
© 2023 · Fronetics