Adidas and FIFA have found great success in using social media in supply chain management. Sometimes, a success story can be a powerful motivator. FIFA and Adidas have been extremely successful in using social media in supply chain management. Here’s how it works for these organizations and why your business should consider it. FIFA and
Integrating marketing automation into your CRM strategy can improve efficiency, streamline workflows, and make communications more consistent. Over the past few weeks, we’ve been talking about different types of marketing automation, why you should be considering them, and what they can do for your business. Today, we’re talking about customer relationship management (CRM) — an
If you’re looking to increase your brand awareness, and quickly, here are 10 tricks to accelerate your efforts. If you took Psychology 101 in school (or even if you didn’t), you know that people are more likely to buy from brand names they’re familiar with than those they don’t know. This goes for purchasing things
Also in social media news March 2018: Snapchat allows branded content ads; Facebook is testing Messenger Broadcasts; and Twitter tests prioritizing news tweets. With the increasing popularity of automation tools and chatbot technology, social media platforms are working to regulate how brands are reaching their target audiences. Trying to ensure that users aren’t being inundated
Social media scheduling tools can make social media management much easier while improving your bottom line. Managing your business’ social media accounts might sound like a simple task — a fun one, even. But once it falls on your plate, it won’t take you long to realize: it’s a lot of work. That’s not to
Your blogging ROI isn’t as easy to calculate as click-to-conversion, but these four metrics can help you measure whether you’re getting your money’s worth. “Exposure and engagement is key when it comes to measuring ROI. Simply publishing a blog post isn’t enough of a success. You have to go deeper and pay attention to things
Use these 10 social media analytics tools to measure the success of your social media efforts. Analyzing your social media performance is critical to a successful marketing effort, especially in light of recent changes to Facebook’s News Feed. You need the tools to determine what’s working and what isn’t, as well as the best time
Email workflows will automatically deliver content to leads at designated intervals, inviting them to take action and helping them to move down the sales funnel. We’ve written before about marketing automation, and what it can do for the supply chain in term of cost- and time-savings. It’s time to get specific about how you can
Logistics and supply chain careers are increasingly high paying, diverse, and in demand. With the talent gap growing wider every day, ambitious current and future supply chain professionals have many interesting opportunities. And not only that — Logistics and supply chain careers are increasingly high paying, according to LinkedIn’s State of Salary Report 2017. According
Use these 4 steps to determine the topic clusters that will be best for driving organic traffic to your business’ website. You’ve determined your pillar content and written your pillar pages. Now what? It’s time to develop topics clusters. Topic clusters show search engines that your website contains breadth and depth on a particular subject,
Companies looking to promote their supply chain transparency should consider joining the Green Supply Chain Map to reach environmentally conscious buyers. Earlier this year, the U.S. Natural Resources Defense Council (NRDC) and the Institute of Public & Environmental Affairs (IPE) created the world’s first map publicly linking multinational corporations to their suppliers’ environmental performance. This
Also in social media news February 2018: Facebook is developing more sophisticated chatbots, Twitter’s increased character count leads to more tweets, and Instagram introduces a new content publishing beta for businesses. The Olympics aren’t the only thing to keep an eye on this month. The results from the fourth quarter of 2017 show that social
