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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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Google’s New Ad Blocker, LinkedIn’s Trending Storylines, and More Social Media News

Google’s New Ad Blocker, LinkedIn’s Trending Storylines, and More Social Media News

April 27, 2017 0 comments

In April’s social media news, changes are coming down the pike for Google, LinkedIn, Facebook, and Instagram. April has been an interesting month for social media news. Google, LinkedIn, Facebook, and Instagram all announced changes to their core products that will affect businesses using these platforms for social engagement and/or advertising. Make sure you’re following

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10 Must-Read Supply Chain Articles by Up-and-Coming Talent

10 Must-Read Supply Chain Articles by Up-and-Coming Talent

March 23, 2017 0 comments

Our series by MBA students and graduates at Peter T. Paul College of Business and Economics highlights some of the most pressing issues in supply chain management today. A few years ago, the Wall Street Journal called supply chain management the “hot new MBA.” Many universities have been introducing related degree programs, majors, and concentrations

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3 Tools to Help You Benchmark Marketing Performance against Your Competitors

3 Tools to Help You Benchmark Marketing Performance against Your Competitors

March 2, 2017 0 comments

These online benchmarking tools can give you insight into how your industry peers are performing on social media, in keyword searches, and more. Senior Director of Strategy Kate Lee recently wrote about the importance of benchmarking your marketing performance against your competitors. To define success within your market and industry, you need to look outside

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Instagram Stories: How the Supply Chain Can Use Them to Engage Prospects and Customers

Instagram Stories: How the Supply Chain Can Use Them to Engage Prospects and Customers

February 6, 2017 0 comments

Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers and building brand awareness with potential customers. If you haven’t considered using Instagram as part of your social media marketing program, it might be time to change your mind. As of December 2016, Instagram had over 600 million monthly active users, about

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Marketing vs. Sales: Why There Shouldn’t Be a Competition

July 12, 2016 0 comments

Editor’s note: Sarah Collins is a summer intern at Fronetics Strategic Advisors. She is a rising sophomore at James Madison University, College of Business studying Marketing. You can find her on LinkedIn. Aligning Sales and Marketing helps companies achieve 20% higher annual growth rates and improves deal closings by 67%. “What do you think you’ll

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Twitter for B2B

June 27, 2016 0 comments

replica watches rolex the watchmaking arena desire hasnrrrt lowered. This is part one of a three-part series on Twitter for B2B. See part two, Tweet This: 20 Ideas for Content for the Supply Chain, and part three, How to Use Twitter Analytics. One of the top social media sites for B2B marketers, Twitter can help businesses

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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