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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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    • Video
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    • Websites
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    • Sales Enablement
  • Results
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Social Media Mistakes Supply Chain Brands Still Make

Social Media Mistakes Supply Chain Brands Still Make

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Digital marketing over social media is a trend that continues to grow, but it’s only effective if you’re doing it right. Here are social media mistakes supply chain brands are still making. Highlights: When it’s done right, there’s no greater tool for your company to increase brand awareness and generate leads than an engaged presence

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4 Ways to Manage a Social Media Crisis

4 Ways to Manage a Social Media Crisis

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Knowing how and when to respond to a social media crisis is crucial for reputation management and preventing future issues. News travels at lightning speed thanks, in large part, to social media. With the ability to amplify news – both good and bad – you hear, almost daily, about brands battling a social media crisis.

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4 Ways Artificial Intelligence Is Impacting the Supply Chain

4 Ways Artificial Intelligence Is Impacting the Supply Chain

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Artificial intelligence is shaping the future of supply chain companies, helping to improve accuracy, speed, efficiency, and more. Here are 4 practical ways for supply chain companies to incorporate AI. A recent Forbes article focused on how specific supply chain companies are making advances with artificial intelligence. And, with powerful stats like these, it’s easy

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Why Your Company Needs a Social Media Policy

Why Your Company Needs a Social Media Policy

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Whether you’re using social marketing or not, chances are your employees are active on social media platforms. Here’s why you need to create a social media policy. Highlights: A social media policy is your business code of conduct, letting people in your organization know how to act on social media. Responses to negative comments should

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How Small Businesses Can Implement Sustainable Supply Chain Practices

How Small Businesses Can Implement Sustainable Supply Chain Practices

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Organizations implementing sustainable supply chain practices face increased expenses associated with upfront investments. But new strategies are emerging to change that. Highlights: 93% of supply chain organizations have implemented environmental initiatives. Still, more plan to do so in the next five years. Unlike some sustainability initiatives that require large upfront investment, other strategies synergize with

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How to Use Paid Advertising in the Buyer’s Journey

How to Use Paid Advertising in the Buyer’s Journey

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Strategically integrating paid advertising in the buyer’s journey can help influence purchases and repeat sales. Highlights: We advocate a primarily inbound strategy, you can boost the reach of your posts by investing in paid digital advertising. Your goal is to continue to engage with prospects and educate buyers as to why your product/service is better

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How to Use Video on LinkedIn for the Supply Chain

How to Use Video on LinkedIn for the Supply Chain

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LinkedIn has released a new guide to using video on its platform. Here’s what supply chain companies need to know to get the most out of video on LinkedIn. Highlights: Effective B2B marketing videos start with an analysis of your prospects’ unique purchasing journey and needs. Videos for the awareness stage of the buyer’s journey

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Why LinkedIn is Thriving in an Age of Social Media Anxiety (and How to Get the Most Out of It)

Why LinkedIn is Thriving in an Age of Social Media Anxiety (and How to Get the Most Out of It)

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As other social networks face unprecedented controversy, LinkedIn is still the best professional social media tool. But too many Supply Chain professionals aren’t getting the most from it. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Awhile back, following Microsoft’s acquisition of

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Infographic: Facebook Messenger Numbers You Need to Know

Infographic: Facebook Messenger Numbers You Need to Know

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Facebook Messenger is the latest trend in chatbots for the supply chain. Here are powerful numbers to prove why your brand needs to be active on the messaging platform. Patience is a virtue of the past. Today’s buyers want (and expect) marketers to actively engage with them throughout the purchasing journey. And offering them generic

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Amazon: If You Can’t Beat ‘em, Join ’em

Amazon: If You Can’t Beat ‘em, Join ’em

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Amazon has changed the way we do business. Supply chain companies need to get on board with Amazon’s e-commerce strategy or risk losing business. It is no secret that Amazon has dominated the online retail industry. Amazon Prime has shifted consumer expectations so that waiting 5-7 business days for your online order is no longer

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Video: Search Intent: How It Affects SEO

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Search intent looks at the ‘why’ behind a search. If you’re looking to improve your website ranking, here’s how search intent affects SEO. Highlights: If you truly want to rank at the top of search results, you’ve got to shift your thinking in terms of topic clusters. Think about your buyer personas. What kinds of

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How Manufacturers Can Benefit from Digital Transformation

How Manufacturers Can Benefit from Digital Transformation

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The analog supply chain model is outmoded and inefficient. Here’s how digital transformation is reinventing manufacturing. Highlights: Manufacturers are increasingly adopting artificial intelligence and machine learning technologies. The traditional analog supply chain model is unable to compete with digital disruptors in a volatile market. Digital transformation empowers manufacturers to create sought-after personalized experiences for buyers.

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