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Digital and content marketing for the logistics and supply chain industries
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7 skills logistics leaders will need to manage the digital supply chain

7 skills logistics leaders will need to manage the digital supply chain

August 28, 2020 0 comments

Digital supply chain management requires a whole new set of skills. From an omnichannel mindset to enterprise IT use, here’s what defines success of logistics leaders. Editor’s note: This is the final guest post in a three-part series by Kate Began of Polycase.  It took some time for the tech revolution to hit the logistics

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Social Media Mistakes Supply Chain Brands Still Make

Social Media Mistakes Supply Chain Brands Still Make

January 28, 2020 0 comments

Digital marketing over social media is a trend that continues to grow, but it’s only effective if you’re doing it right. Here are social media mistakes supply chain brands are still making. Highlights: When it’s done right, there’s no greater tool for your company to increase brand awareness and generate leads than an engaged presence

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4 Ways to Manage a Social Media Crisis

4 Ways to Manage a Social Media Crisis

January 2, 2020 0 comments

Knowing how and when to respond to a social media crisis is crucial for reputation management and preventing future issues. News travels at lightning speed thanks, in large part, to social media. With the ability to amplify news – both good and bad – you hear, almost daily, about brands battling a social media crisis.

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4 Ways Artificial Intelligence Is Impacting the Supply Chain

4 Ways Artificial Intelligence Is Impacting the Supply Chain

November 19, 2019 0 comments

Artificial intelligence is shaping the future of supply chain companies, helping to improve accuracy, speed, efficiency, and more. Here are 4 practical ways for supply chain companies to incorporate AI. A recent Forbes article focused on how specific supply chain companies are making advances with artificial intelligence. And, with powerful stats like these, it’s easy

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How to Use Paid Advertising in the Buyer’s Journey

How to Use Paid Advertising in the Buyer’s Journey

November 7, 2019 0 comments

Strategically integrating paid advertising in the buyer’s journey can help influence purchases and repeat sales. Highlights: We advocate a primarily inbound strategy, you can boost the reach of your posts by investing in paid digital advertising. Your goal is to continue to engage with prospects and educate buyers as to why your product/service is better

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How to Use Video on LinkedIn for the Supply Chain

How to Use Video on LinkedIn for the Supply Chain

November 5, 2019 0 comments

LinkedIn has released a new guide to using video on its platform. Here’s what supply chain companies need to know to get the most out of video on LinkedIn. Highlights: Effective B2B marketing videos start with an analysis of your prospects’ unique purchasing journey and needs. Videos for the awareness stage of the buyer’s journey

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Why LinkedIn is Thriving in an Age of Social Media Anxiety (and How to Get the Most Out of It)

Why LinkedIn is Thriving in an Age of Social Media Anxiety (and How to Get the Most Out of It)

October 29, 2019 0 comments

As other social networks face unprecedented controversy, LinkedIn is still the best professional social media tool. But too many Supply Chain professionals aren’t getting the most from it. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Awhile back, following Microsoft’s acquisition of

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Amazon: If You Can’t Beat ‘em, Join ’em

Amazon: If You Can’t Beat ‘em, Join ’em

October 22, 2019 0 comments

Amazon has changed the way we do business. Supply chain companies need to get on board with Amazon’s e-commerce strategy or risk losing business. It is no secret that Amazon has dominated the online retail industry. Amazon Prime has shifted consumer expectations so that waiting 5-7 business days for your online order is no longer

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Robotics Drives Supply Chain Profits

Robotics Drives Supply Chain Profits

October 10, 2019 0 comments

Supply chain companies are beginning to use robotics to boost warehouse efficiency and drive profits thanks to new automated technologies. Highlights: High-res cameras, pressure sensors, navigation lasers, and acoustic warning indicators allow automated devices to navigate warehouses efficiently and autonomously. Robotics offers enhanced efficiency for both warehouse capability and predictive supply chain management. After major

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4 Digital Marketing Failures (and How to Fix Them)

4 Digital Marketing Failures (and How to Fix Them)

October 8, 2019 0 comments

Digital marketing helps increase brand awareness, convert leads, and drive measurable business value. But that doesn’t mean it’s always easy to execute. Here are 4 digital marketing failures and how to get back on track. Highlights: While digital marketing is extremely effective, proving ROI is often the top challenge for marketers. If your content isn’t

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Facebook Announces New Business Tool, Twitter Tests Topics Shortcut, and More Social Media News for October 2019

Facebook Announces New Business Tool, Twitter Tests Topics Shortcut, and More Social Media News for October 2019

October 4, 2019 0 comments

Also, this month in social media news: a court rules LinkedIn cannot stop third-party scraping public information and Facebook expands “Today In” section. After a relatively quiet month in the world of social media news, social platforms have been hard at work making changes to provide a better user experience and cut down on spam

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Infographic: The Ultimate Guide to Reddit for B2B Marketing

Infographic: The Ultimate Guide to Reddit for B2B Marketing

October 2, 2019 0 comments

Our infographic gives you everything from the basics to the specifics of using Reddit for B2B marketing. Highlights: Reddit is a social platform made up of thousands of individual forums where users can post content and vote on its relevance and value. The first rule of Reddit: avoid overt brand promotion and sales pitches. Creating

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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