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Digital and content marketing for the logistics and supply chain industries
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Video: Paid Advertisements On Instagram Stories

September 5, 2019 0 comments

Instagram Stories offers paid advertising delivering targeted content to B2B buyers and building brand awareness with potential customers. Highlights: As the number of people using stories has grown, so has the number of businesses using the format to connect with their audiences on social media. As more people browse Stories, you can show your ad

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Is an Amazon Logistics Service Finally Launching?

Is an Amazon Logistics Service Finally Launching?

September 3, 2019 0 comments

The long-rumored launch of an Amazon logistics service is unlikely to be rumor much longer. Here’s what 3PLs need to know. Highlights: Amazon recently invited select shippers to use a service called Amazon Shipping. The retail giant boasts a global logistics footprint that covers 243.5 million square feet – and counting. Amazon’s hiring plans offer

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Facebook Updates Stories, LinkedIn Adds New Audience Insights, and More Social Media News for August 2019

Facebook Updates Stories, LinkedIn Adds New Audience Insights, and More Social Media News for August 2019

August 29, 2019 0 comments

Also this month in social media news: Facebook adds Instagram scheduling to Creator Studio and Twitter launches 6-second video ad bidding. Highlights: Facebook is adding an easy option for users to create a still-image slideshow in its Stories feature. LinkedIn’s new audience engagement insights will offer improved audience discovery, content recommendations, and industry benchmarking. Marketers

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Infographic: 5 Tips to Improve Your Visual Content for Supply Chain Marketers

Infographic: 5 Tips to Improve Your Visual Content for Supply Chain Marketers

August 7, 2019 0 comments

As digital natives flood the purchasing landscape, visual presentation is critical. Our infographic offers tips to improve your visual content to resonate with today’s buyers. Highlights: Visual content can be more easily digestible and compelling than purely text-based content. Optimize your visual content for search engines by accompanying it with searchable text and tags. Keep

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Why Your Business Should Be Integrating Marketing and Innovation Upstream

Why Your Business Should Be Integrating Marketing and Innovation Upstream

August 6, 2019 0 comments

Integrating marketing and innovation early in development paves the way for new products to succeed. Highlights: In many organizations, marketing is declining and moving downstream. Innovation needs marketing to be successful, and the earlier marketers are involved, the greater the chances of success. Marketers can help innovations succeed by identifying buyer needs, understanding what makes

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How Will Blockchain Change the Supply Chain?

How Will Blockchain Change the Supply Chain?

August 1, 2019 0 comments

Its disruptive data-recording and -securing technology begs the question: Could blockchain change the supply chain fundamentally and for the better? Highlights: Blockchain offers the ability to record, track, and verify any transaction. Potential benefits include greater transparency and security. Supply chain operations could record, track, and share information more accurately and easily. Ever since blockchain

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How Supply Chain Management Can Make or Break a High-Growth Company

How Supply Chain Management Can Make or Break a High-Growth Company

July 30, 2019 0 comments

Supply Chain Management can boost productivity – and alleviate issues – for companies as they scale. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Awhile ago, we blogged about how more Startups are looking to Supply Chain Management to boost their productivity as

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Robotics and Automation for Manufacturing: Hurdles or Assets?

Robotics and Automation for Manufacturing: Hurdles or Assets?

July 25, 2019 0 comments

Implementing robotics and automation for manufacturing can be costly and a challenge for public perception – but, ultimately, these technologies are crucial assets for the industry. Highlights: Hurdles companies face concerning automation include public perception, potential safety hazards, and cost. However, robots actually make factories safer and protect human workers from having to perform dangerous

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Corporate Social Responsibility in 2019: 5 Trends Leaders Should Know About

Corporate Social Responsibility in 2019: 5 Trends Leaders Should Know About

July 24, 2019 0 comments

Corporate social responsibility is no longer optional; it’s expected. Here are five trends that today’s business leaders need to be aware of. Highlights: 75% of millennials expect their employers to take a stand on social issues. In a polarized political climate, successful corporate social responsibility requires authenticity and open dialogue. Companies are increasingly measuring the

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5 Social Media Blogs You Should Be Reading In 2019

5 Social Media Blogs You Should Be Reading In 2019

July 18, 2019 0 comments

Reading social media blogs is an excellent way to ensure that your business is on top of the latest industry trends, insights, and analysis. Highlights: Subscribe to blogs using an RSS reader to make sure you’re keeping up with the latest. Social Media Examiner is a great all-around source, while Social Media Today is the

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The Amazon Effect: 4 Ways the Retail Giant Could Continue Disrupting Supply Chain Trends

The Amazon Effect: 4 Ways the Retail Giant Could Continue Disrupting Supply Chain Trends

July 17, 2019 0 comments

Here are four ways the Amazon effect is shaking up supply chain trends – and why it’s a net positive for the industry. Highlights: More companies will start to tap into the gig economy in the last mile, and Uber-style delivery companies will emerge. To meet growing customer demand, same-day delivery will become increasingly standard.

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Should You Consider Text-Based Marketing?

Should You Consider Text-Based Marketing?

July 16, 2019 0 comments

With the ubiquity of mobile phones and the ease of SMS messaging, text-based marketing holds plenty of potential for supply chain marketers. Highlights: Many of marketers’ hesitations about text-based marketing are based on misconceptions. Research shows that text outperforms email in open and click-through rates. Currently, there’s a competition vacuum as business have been slow

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