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Digital and content marketing for the logistics and supply chain industries
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    • Team
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Content Marketing Works — Just Ask TotalTrax

Content Marketing Works — Just Ask TotalTrax

August 29, 2016 0 comments

Fronetics designed a content marketing strategy that helped the logistics software company realize increases in new business and sales revenue. Your company is doing pretty well. You have a nice website and a social media account or two. And you’ve experienced year-over-year growth. Why would you do anything differently? Just ask TotalTrax, a provider of

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5 TED Talks for the Supply Chain

December 21, 2015 0 comments

The popularity of TED Talks seems to have increased recently. A decade ago the lecture series, focused on technology, education, and design, wasn’t a household name. Today, the number of views totals well over 1 billion. Here are 5 TED Talks for the supply chain industry: What Happens Inside Those Massive Warehouses by Mick Mountz

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Survey: Social media use in the logistics and supply chain industries

November 19, 2015 0 comments

Let your voice be heard! The logistics and supply chain industries may be relatively new to the social media game, but those companies that are leveraging these platforms are already seeing positive effects on business. An industry survey conducted by Fronetics found that while 100% of respondents have used social media for five years or

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Warehouse Energy Savings: Boosting Your Bottom Line

August 31, 2015 0 comments

Going green in the warehouse is no longer an afterthought, but a necessity to boost the bottom line. With the US Green Building Council reporting nearly 172,000 gross square meters being certified LEED (Leadership in Energy & Environmental Design) every day in the U.S., it speaks volumes about the widespread industry acceptance of sustainable design. Once an

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RFID and its Effect on Supply Chain Management

May 20, 2015 0 comments

This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. David Chadwick is an MBA student at the University of New Hampshire with a background in retail store management and electrical engineering. If technology continues to

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Intelligent Technologies Can Be Game Changers for Distribution Centers

February 24, 2015 0 comments

As more warehouses and distribution centers turn to intelligent, high-tech solutions, it is important to take advantage of technology to optimize the efficiency and ultimately increase the revenue of your business. Smart technology now stretches into virtually every aspect of our lives, so it should come as no surprise that distribution centers worldwide are finding

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Avoiding the Growing Pains of Expanding Distribution

February 19, 2015 0 comments

Growing in concert with consumer demand, distribution centers are getting bigger. In fact, a 2013 Motorola Warehouse Vision Survey reported that a full thirty-eight percent of respondents would be increasing the size of their warehouses and distribution centers over the next five years. And while there are certainly potential benefits, there are also plenty of

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Here’s what the manufacturing, transportation, and warehousing industries need to know about talent

July 16, 2014 0 comments

According to the 2013 CareerBuilder Candidate Behavior Study,  job seekers looking for a position with the manufacturing, transportation, and warehousing industries are using the internet and social media not only to look for jobs, but also to research companies within these industries. Candidates use the internet and social media throughout their job search The CareerBuilder study looked

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