Supply Chain: 4 Essential Year End Questions to Ask Yourself [Infographic]

Supply Chain: 4 Essential Year End Questions to Ask Yourself [Infographic]

year end questions

Don’t start the year without asking these 4 essential questions.

Well, another year has come and gone. Out with the old, in with the new, right? Wait, not so fast. Don’t overlook the valuable information you can glean from conducting a year end review. Use these four questions as a guide to thoughtfully assess the past year. Then, read on to see how a few simple tasks can help shape your best year ever.

1.  What were my biggest accomplishments this year?

Twelve months can seem like a long time when you consider everything that happened over the course of the last 365 days. Setting aside some time to review successful projects, notes of thanks from clients, or a particularly positive performance review reminds us what we’re capable of achieving and gives us a renewed sense of accomplishment.

Try this: This year, designate a file folder near your workspace to collect any materials or notes related to your successes as they occur. Doing so will make it easier for you to recall your accomplishments and provide quick access to a list of your achievements – helpful for a healthy dose of motivation or last-minute performance reviews.

2.  How satisfied are you with the past year?

Were you successful in meeting the majority of your goals? Do you feel that you worked to your highest potential? Would you have done something differently? What about missed opportunities? Examining what went right and identifying areas for growth and opportunity are powerful exercises that both prevent the recurrence of negative behaviors and reinforce our commitment to our priorities.

Try this: Adding some context to your experiences presents a more accurate picture of your year by tempering unusual highs and lows. Thinking about your experiences of the past year in sum, try to assign a value to your entire year. How would you rate your year on a scale from 1 to 10? 1 to 100? Why?

 3.  Is my current daily routine structured to optimize time for my priorities?

It’s easy to fall victim to time suckers, especially when they become ingrained into your routine. Has your daily 15 minute coffee break gradually morphed into 25 minutes? Are your 10 minute “headline scans” now closer to 30 minutes? These small, seemingly innocent extensions can snowball into major time loss, causing unnecessary panic as you scramble to meet deadlines.

Try this: The start of a new year is a great time to reset (or rethink) our daily routines. Build activities into your day. If you’d like to continue your now-daily 25 minute coffee break, think about extending your work day by 25 minutes. Feeling like you can’t absorb everything news-worthy in less than 30 minutes? Set your morning alarm 30 minutes earlier so you can arrive to work having already completed your scan of daily headlines. By taking a hard look at where your time is actually going and then spending a few minutes realigning your daily routine with your priorities, you’re intentionally and consciously assigning time to the things you find the most important.

4.  What is it that I want to achieve next year?

Each new year brings with it a renewed energy to being our best selves. In order to get started, we need to define our priorities and what our success will look like. Setting SMART goals, or goals that are specific, measurable, achievable, realistic, and timely, keeps us moving forward by providing detail and assigning accountability.

Try this: After reviewing your past year, set aside some time to consider what you’ll set out to achieve this year. Create a detailed roadmap to successful completion of your goals.

Use this infographic to help you set, and achieve your SMART goals.

supply chain SMART goals

How was your year in review? What were your biggest accomplishments? Are there any goals that you’ll carry over into the new year? Do you regularly set aside time at the close of a year to reflect? We’d love to hear what you do to reset for a new year.

Why your sales pitch is bad for business

Why your sales pitch is bad for business

Why your sales pitch isn't working

Source: Managing Americans

The temptation is obvious: You want to use your business blog to proclaim the virtues of your excellent products. You throw around words like “unique,” “outstanding,” “robust,” and “industry-leading.”

Perhaps you even add a blinking “Buy Now!” button at the end, convinced your reader simply can’t resist hitting it.

There is only one problem: Your sales pitch made your prospective customer tune out long before they reached the last paragraph.

Imagine the following scenario: You enter a car dealership and are greeted by an enthusiastic sales agent, grinning ear to ear. He launches into his pitch about mega sales and the best deal of the century. Any question from you is brushed aside as he has more to say about the car model that he has decided you must have. Turned off by his sales strategy, you make a quick exit.

Or think of another example: A sales representative from a company whose website you browsed a few days ago follows up with a call and leaves a voice mail. The message is friendly. She does her best not to sound pushy. She introduces her “leading” company, which offers “a wide range of services” and a “one-stop-shop” for all your needs. By the time she reaches, “I look forward to meeting you,” you’re still ready to hit the delete button. Again, the voice mail was loaded with sales lingo.

As strange as it may sound, being “salesy” is bad for business. HubSpot, a marketing consulting service and software developer, goes as far as calling it one of the “7 Deadly Sins of Inbound Marketing.”

It reads:

Sin 3: Gluttony – Don’t be gluttonous and stuff your content with information about your company products.  Focus on solving problems and helping your customers and community first and not jamming your product pitch down their throats.  

Let’s go back to the two examples above and transfer the line of thought to your blog. Rather than forcing your products on your prospective customers, take time to answer their questions. You are there for them. They may be in the beginning of their buyer’s journey and far from ready to sign off on a brand new car. Perhaps they entered that dealership to browse, to check out the view behind the steering wheel.

And what if that voice mail had been phrased differently? What if the sales representative had spent a moment talking about what your browsing history said about the problems you’re seeking solutions to and presented some real-life proof of how her company could help? Basically, she would have been more effective showing how her company can deliver value to you. The same goes for your blog.

Here’s what you should do:

  • Stay informative and educational.
  • Demonstrate market expertise.
  • Sound like a business peer.
  • Focus on topics and questions of crucial importance to your target audience.

The bottom line: If you want to make a sale, stop selling.

Grow your business with content: 12 steps to a content strategy that will drive profitable customer action

Grow your business with content: 12 steps to a content strategy that will drive profitable customer action

Content can grow your business.

How can content such as blog posts, white papers, eBooks, newsletters, infographics, podcasts, webinars, and video grow a business?  Content can grow your business by increasing your search engine ranking, positioning your company as an industry leader, attracting new customers, and helping you retain current customers.

Not convinced?  B2B companies with an active blog generate 67% more leads per month than those who don’t.  What’s more, a study by the Custom Content Council found that 72% of marketers believe branded content is more effective than advertising in a magazine, 62% believe it is more effective than advertising, and 69% believe it is ‘superior’ to direct mail and PR.

content is effective

Not all content is equal.  Not all content will help you grow your business.

Content that will move the needle for your business is valuable content.  It is content that is informative, educational, interesting, and speaks to your customer’s emotions and speaks to their pain points.  Valuable content is not a sales pitch.  Furthermore, valuable content is content that is delivered consistently over time and at the right time.

Strategy is vital

2014 study of B2B marketers found that companies who have a documented content strategy in place are more likely to consider their efforts to be effective than companies who do not have a documented strategy in place (60 percent vs. 11 percent).

The 12 steps to creating a content strategy that will help your company drive profitable customer action are:

  1. Put someone in charge
  2. Define your goals
  3. Define your audience
  4. Define your metrics
  5. Identify the right distribution channels
  6. Create a publishing calendar
  7. Create content
  8. Curate content
  9. Distribute content
  10. Engage with customers and prospects
  11. Track and analyze metrics
  12. Make adjustments as necessary

Want to learn more about these 12 steps and creating an effective content strategy? Download our eBook.





Get the eBook




Grow your business with content: 12 steps to a content strategy that will drive profitable customer action

Grow your business with content: 12 steps to a content strategy that will drive profitable customer action

Content can grow your business.

How can content such as blog posts, white papers, eBooks, newsletters, infographics, podcasts, webinars, and video grow a business?  Content can grow your business by increasing your search engine ranking, positioning your company as an industry leader, attracting new customers, and helping you retain current customers.

Not convinced?  B2B companies with an active blog generate 67% more leads per month than those who don’t.  What’s more, a study by the Custom Content Council found that 72% of marketers believe branded content is more effective than advertising in a magazine, 62% believe it is more effective than advertising, and 69% believe it is ‘superior’ to direct mail and PR.

content is effective

Not all content is equal.  Not all content will help you grow your business.

Content that will move the needle for your business is valuable content.  It is content that is informative, educational, interesting, and speaks to your customer’s emotions and speaks to their pain points.  Valuable content is not a sales pitch.  Furthermore, valuable content is content that is delivered consistently over time and at the right time.

Strategy is vital

2014 study of B2B marketers found that companies who have a documented content strategy in place are more likely to consider their efforts to be effective than companies who do not have a documented strategy in place (60 percent vs. 11 percent).

The 12 steps to creating a content strategy that will help your company drive profitable customer action are:

  1. Put someone in charge
  2. Define your goals
  3. Define your audience
  4. Define your metrics
  5. Identify the right distribution channels
  6. Create a publishing calendar
  7. Create content
  8. Curate content
  9. Distribute content
  10. Engage with customers and prospects
  11. Track and analyze metrics
  12. Make adjustments as necessary

Want to learn more about these 12 steps and creating an effective content strategy? Download our eBook.





Get the eBook




Google Analytics is a goldmine of information; mine it

Google Analytics is a goldmine of information; mine it

Google Analytics

How people access your website and navigate your website can provide you with a lot of information not only about your website’s visitors, but also about your company and the products and services you provide.  Unfortunately, many companies don’t know that this information exists and therefore they leave a wealth of strategic data unexamined.  The data does exist – and it is free and easily accessible.

This goldmine of strategic data is available via a tool called Google Analytics.  Google Analytics provides users with powerful data about website traffic.  The amount of data available through Google Analytics is massive.  Likewise the knowledge one can learn from the data is massive.  Here are just four things Google Analytics can tell you:

How many customers actually look at your website

Having a website is essential.  However, a website does your company no good if customers are not finding your website and are not accessing the site.  Google Analytics provides you with data on the total number of visitors to your site as well as the number of unique visitors and the number of new visitors.

How visitors use your website

Google Analytics provides data on the path each visitor takes when they visit your site.  You can follow the path of each visitor – from the first page they looked at, to the last page they looked at.  This information give you information on what drew the visitor to your site, what they were looking for, what they were interested in once they arrived, and provide you with information on why they left the site.  For example, did they leave once they made a purchase?  Or did they not find what they were looking for and leave your site immediately?

What visitors like and what they don’t like

Google Analytics provides data on the number of visitors per page.  By looking at this information you can tell what products or services are most popular and what are the least popular.  From this you can make strategic decisions about your company’s products and services.  For example, is it time to revamp your product line?  Or do you just need to revamp your website content?

How do visitors view your website

What technology do visitors use when viewing your site?  Do they use a mobile device, a tablet, or a computer?  Knowing this information will help you to optimize your site so as to cater to your visitors.  For example, if you find that the majority of visitors are accessing your website via a tablet or mobile device you want to make sure that your website is friendly to this technology.

What are your website’s traffic sources

Google Analytics breaks down traffic sources into four categories: direct, referral, organic search, and social.  Once you know how traffic is coming to your website you can make necessary adjustments to your marketing and advertising strategies.  Furthermore, you can identify which strategies currently in place are working and which are not.

Setting up Google Analytics is free and is relatively easy.  Google provides a step by step guide, and there are also a number of YouTube videos available.  Once you have set up Google Analytics use it – and use it to your advantage.  The data provided is real time and will therefore enable you to understand what you need to do now in order to attract customers and engage customers.