A content marketing strategy helped one organization generate leads, increase web traffic, and drive sales and new business. Why would my company blog? Do we really need to be on social media? What is a white paper, and who would read one that I wrote? These are questions that many businesses in the manufacturing and
Fronetics designed a content marketing strategy that helped the logistics software company realize increases in new business and sales revenue. Your company is doing pretty well. You have a nice website and a social media account or two. And you’ve experienced year-over-year growth. Why would you do anything differently? Just ask TotalTrax, a provider of
A 2013 survey of B2B marketers by LinkedIn found that when it comes to lead generation, customer testimonials and case studies are considered the two most effective content marketing tactics. Why are customer testimonials and case studies so effective? Because they are content that is valued and trusted by B2B buyers. How can you write a
