Social listening can help your business gain valuable insight about prospects, monitor your competitors, turn around negative conversations about your company, and earn social influencers. Every day, conversations are taking place about your company, your products and services, your industry, and your competitors. These conversations are not just happening over the water cooler: They are
In today’s digital world, it is amazing that many businesses, particularly those in the supply chain and logistic industries, are still questioning whether they should be on social media. The simple answer is yes — social media channels are the ideal place to brand, market, and grow your business. Here are five reasons why your company
How people access your website and navigate your website can provide you with a lot of information not only about your website’s visitors, but also about your company and the products and services you provide. Unfortunately, many companies don’t know that this information exists and therefore they leave a wealth of strategic data unexamined. The
Innovation is a powerful way to drive growth. However, traditional approaches taken by companies to develop innovative products and services are increasingly being found to be unsuccessful in creating growth. The traditional siloed approach to R&D is too insular for today’s rapidly changing economic environment. Moreover a top-down approach to R&D no longer works given
Social media and social media technologies have rapidly changed the way companies do business across every type of industry. Social media brings businesses closer to their customers, provides a platform for communication and building thought leadership, and when executed properly it can help drive business and provide a significant return on investment. Businesses that ignore
