Knowing how and when to respond to a social media crisis is crucial for reputation management and preventing future issues. News travels at lightning speed thanks, in large part, to social media. With the ability to amplify news – both good and bad – you hear, almost daily, about brands battling a social media crisis.
In a highly competitive B2B landscape, AI can be the strategic advantage your brand needs. Here’s everything you need to know about AI for marketing. Highlights: AI enables predictive analysis – the ability to look at a large set of data and predict what steps to take to reach a desired outcome. Social listening powered
Social listening can help your business gain valuable insight about prospects, monitor your competitors, turn around negative conversations about your company, and earn social influencers. Every day, conversations are taking place about your company, your products and services, your industry, and your competitors. These conversations are not just happening over the water cooler: They are
I wrote previously about the opportunities companies within the logistics and supply chain industries can realize through social listening. I cautioned that to reap the benefits and seize the opportunities afforded by social media, companies need to use the information and intelligence gathered. Using the information and intelligence gathered is essential. There is; however, another
Companies within the logistics and supply chain industries have been slower to participate in social media than other industries. The primary reason being because of a lack of understanding of what social media is and the role it can play for business. Unfortunately, companies who do not participate in social media miss out on opportunities
Social lurking doesn’t drive value; engagement drives value. To realize the benefits and seize the opportunities afforded by social media, companies need to use the information and intelligence gathered through social listening. Another essential component for success: engagement. Engagement is a differentiator. In the absence of engagement you are a lurker. Social lurking doesn’t drive
Social listening creates opportunities. Social listening is the process of monitoring social media to identify and assess what is being said about a company, individual, brand, product, or service. Through social listening you can gain market intelligence and intelligence about how your brand is perceived, and you can drive innovation. Moreover, as Daniel Newman points
