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Digital and content marketing for the logistics and supply chain industries
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4 Ways to Manage a Social Media Crisis

4 Ways to Manage a Social Media Crisis

January 2, 2020 0 comments

Knowing how and when to respond to a social media crisis is crucial for reputation management and preventing future issues. News travels at lightning speed thanks, in large part, to social media. With the ability to amplify news – both good and bad – you hear, almost daily, about brands battling a social media crisis.

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What You Need to Know About AI for Marketing

What You Need to Know About AI for Marketing

September 19, 2019 0 comments

In a highly competitive B2B landscape, AI can be the strategic advantage your brand needs. Here’s everything you need to know about AI for marketing. Highlights: AI enables predictive analysis – the ability to look at a large set of data and predict what steps to take to reach a desired outcome. Social listening powered

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4 Ways Social Listening Benefits Your Supply Chain Business and Helps Grow Revenue

4 Ways Social Listening Benefits Your Supply Chain Business and Helps Grow Revenue

March 7, 2017 0 comments

Social listening can help your business gain valuable insight about prospects, monitor your competitors, turn around negative conversations about your company, and earn social influencers. Every day, conversations are taking place about your company, your products and services, your industry, and your competitors. These conversations are not just happening over the water cooler: They are

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Social lurking won’t grow your business

October 7, 2015 0 comments

I wrote previously about the opportunities companies within the logistics and supply chain industries can realize through social listening. I cautioned that to reap the benefits and seize the opportunities afforded by social media, companies need to use the information and intelligence gathered. Using the information and intelligence gathered is essential. There is; however, another

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Social listening can increase revenue

October 6, 2015 0 comments

Companies within the logistics and supply chain industries have been slower to participate in social media than other industries. The primary reason being because of a lack of understanding of what social media is and the role it can play for business. Unfortunately, companies who do not participate in social media miss out on opportunities

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Engagement is a differentiator. Without engagement you are a lurker.

March 4, 2015 0 comments

Social lurking doesn’t drive value; engagement drives value. To realize the benefits and seize the opportunities afforded by social media, companies need to use the information and intelligence gathered through social listening.  Another essential component for success: engagement.  Engagement is a differentiator.  In the absence of engagement you are a lurker.  Social lurking doesn’t drive

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Increase revenue through social listening

March 3, 2015 0 comments

Social listening creates opportunities. Social listening is the process of monitoring social media to identify and assess what is being said about a company, individual, brand, product, or service.  Through social listening you can gain market intelligence and intelligence about how your brand is perceived, and you can drive innovation. Moreover, as Daniel Newman points

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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