frologoknockoutbolderJulyfrologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
Close
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
3 Content Marketing Challenges and How to Overcome Them

3 Content Marketing Challenges and How to Overcome Them

July 6, 2017 0 comments

Businesses report these 3 content marketing challenges are the largest they face. Here’s how to track your progress in overcoming them. Is content marketing working well for your business? If not, you are not alone. Though it is one of the most effective ways to grow your business, content marketing has been challenging B2B and

Learn more

4 Ways to Measure Brand Awareness

4 Ways to Measure Brand Awareness

June 7, 2017 0 comments

Building brand awareness is one of the key benefits of content marketing, but it’s notoriously difficult to measure. Until now. Content marketing is a long-term solution through which a business establishes a relationship with and earns the trust of target customers. It’s called building brand awareness. Drawing the public’s attention to — and heightening their

Learn more

3 Tools for Measuring Your Content Marketing ROI

3 Tools for Measuring Your Content Marketing ROI

May 31, 2017 0 comments

Analyzing the right metrics is crucial to determining whether you are achieving content marketing ROI. We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made the right choices. But here’s the problem: Not all metrics

Learn more

Not all metrics are created equal: ROI vs. Vanity Metrics

November 5, 2015 0 comments

We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made the right choices. But here’s the problem: not all metrics are created equal. So-called vanity metrics are measurements that have no bearing on your bottom

Learn more

Unlocking Your Marketing ROI with Analytics [infographic]

September 9, 2015 0 comments

In the age of big data, everything in marketing is measureable – and that’s not necessarily a good thing. As Dimitri Maex of Ogilvy Consulting puts it, “marketers are drowning in numbers because they are focused on what they can measure rather on what they should measure.” Unfocused efforts to evaluate the success of your

Learn more

Content marketing ROI for reverse logistics companies

August 4, 2015 0 comments

Do reverse logistics companies need to focus on content marketing? Yes. Should they use LinkedIn? Yes. Twitter? Yes. YouTube? Yes. Yes. Yes. Should they blog? Yes! Several reverse logistics companies are already using content marketing in an effort to connect with peers and potential B2B consumers. IT Asset Disposal (ITAD) company, TradePort, has an informative

Learn more

How to calculate content marketing ROI

June 15, 2015 0 comments

It’s impossible not to recognize that the business world is changing. Whether it’s the fall of the travel agent as people migrate towards online booking, or the irrelevance of the compact disc as Spotify and iTunes changed the music industry, or how advertising is done. Outbound marketing, such as print ads, TV ads, banner ads,

Learn more

Follow Us
Subscribe to our blog
Categories
Archives
January 2023 
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
3031 
Contact Us

P.O. Box 593
Newburyport, MA 01950

978-499-9988
[email protected]

Our Brands
Recent Posts
7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
© 2023 · Fronetics