Measuring brand awareness is a notoriously difficult task. Here are our favorite tools to help you refine your efforts. Highlights: Tools for measuring brand awareness fall into two categories: social analytics tools and social mention tools. Our top 3 social analytics tools: Qualtrics, Ahrefs, and Brandwatch. Our top 3 social mentions tools: Netvibes, Mention, and
Social listening describes the process of scanning online platforms to find the sentiment around your brand. Here are 4 ways that social listening can boost SEO. Highlights: Social listening describes the process of scanning social media platforms, blogs, news websites and other digital forums to find the mention of any keywords. Regularly monitoring the sentiment
New reports show an overall decline in social media use. With dropping numbers, why should businesses continue to use social media use? Here’s seven reasons why your brand still needs social media. Highlights: Social media usage has seen a steady decline in usage over the past two years. Having a presence on social media shows
Social media is an ideal way for supply chain and logistics companies to reach their audience. But too many businesses are still making these basic social media mistakes. Highlights Social media only works as a marketing tool if you have a documented strategy. Don’t try to use every popular platform. Find where your target audience
Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers have seen the benefits (and successes) of content marketing. It is the most cost-effective method to earn leads and sales. Why? Because content marketing focuses on the way B2B byers are making purchases,
Repurposing content is an efficient way to reach a broader audience and build brand awareness. You spent hours pouring over stats and interesting facts for a blog post. Don’t let all of that effort fall to the wayside. Breathe new life — and reach new audiences — by repurposing that content into engaging new formats.
Social platforms create an opportunity to connect with prospects but only if your efforts align with customer preferences. Here’s how brands can focus on creating content that customers actually want. In 2018 social media platforms have made a concerted effort to keep their platforms, well, social. User experience is the top priority, and many brands
Follow these 3 steps to use social media to promote events, conferences, and other business occasions. Social media is a powerhouse tool for growing brand awareness, audience engagement, and lead generation. It’s also one of the most effective ways out there to promote special events. But simply creating a Facebook event and sharing it once
Social media’s ability to exponentially grow brand awareness and introduce your content to unseen audiences can’t always be measured in dollars. One of the hardest parts about implementing a social media strategy is struggling to measure its success. While most B2B marketing professionals agree that a social media presence is crucial to any content marketing
Organizations that promote corporate social responsibility (CSR) are reaping the benefits of their good deeds, including increased brand awareness and employee satisfaction. Corporate social responsibility is a hot topic these days. Generally speaking, it’s a pretty broad term to describe how a company is working to improve its community. Companies can demonstrate CSR in lots
If you’re looking to grow brand awareness fast, here are 8 tricks to boost your efforts. Have you ever noticed how some brands seem to have crept into popularity overnight? You’ve never heard of them, and then, all of sudden, they’re everywhere. Their brand awareness has sky rocketed, and they’re achieving every company’s ultimate goal:
Supply chain leaders should use these 5 social media tips to grow brand awareness and increase your company’s profile as an employer. Like most busy executives, it’s hard to find time for your daily tasks and projects without adding social media into the mix. But having a presence on social media is no longer optional
