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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
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    • Sales Enablement
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Social Media Mistakes Supply Chain Brands Still Make

Social Media Mistakes Supply Chain Brands Still Make

January 28, 2020 0 comments

Digital marketing over social media is a trend that continues to grow, but it’s only effective if you’re doing it right. Here are social media mistakes supply chain brands are still making. Highlights: When it’s done right, there’s no greater tool for your company to increase brand awareness and generate leads than an engaged presence

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Infographic: The Ultimate Guide to Reddit for B2B Marketing

Infographic: The Ultimate Guide to Reddit for B2B Marketing

October 2, 2019 0 comments

Our infographic gives you everything from the basics to the specifics of using Reddit for B2B marketing. Highlights: Reddit is a social platform made up of thousands of individual forums where users can post content and vote on its relevance and value. The first rule of Reddit: avoid overt brand promotion and sales pitches. Creating

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Top Tools to For Measuring Brand Awareness

Top Tools to For Measuring Brand Awareness

May 23, 2019 0 comments

Measuring brand awareness is a notoriously difficult task. Here are our favorite tools to help you refine your efforts. Highlights: Tools for measuring brand awareness fall into two categories: social analytics tools and social mention tools. Our top 3 social analytics tools: Qualtrics, Ahrefs, and Brandwatch. Our top 3 social mentions tools: Netvibes, Mention, and

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Video: 4 Ways Social Listening Can Boost SEO

May 22, 2019 0 comments

Social listening describes the process of scanning online platforms to find the sentiment around your brand. Here are 4 ways that social listening can boost SEO. Highlights: Social listening describes the process of scanning social media platforms, blogs, news websites and other digital forums to find the mention of any keywords. Regularly monitoring the sentiment

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Why Your Brand Still Needs Social Media

Why Your Brand Still Needs Social Media

March 12, 2019 0 comments

New reports show an overall decline in social media use. With dropping numbers, why should businesses continue to use social media use? Here’s seven reasons why your brand still needs social media. Highlights: Social media usage has seen a steady decline in usage over the past two years. Having a presence on social media shows

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Video: The Basic Social Media Mistakes Companies Still Make

Video: The Basic Social Media Mistakes Companies Still Make

January 22, 2019 0 comments

Social media is an ideal way for supply chain and logistics companies to reach their audience. But too many businesses are still making these basic social media mistakes. Highlights Social media only works as a marketing tool if you have a documented strategy. Don’t try to use every popular platform. Find where your target audience

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Top 10 Content Marketing Posts 2018

Top 10 Content Marketing Posts 2018

December 11, 2018 0 comments

Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers have seen the benefits (and successes) of content marketing. It is the most cost-effective method to earn leads and sales. Why? Because content marketing focuses on the way B2B byers are making purchases,

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Infographic: 6 Ways to Repurpose Content

Infographic: 6 Ways to Repurpose Content

December 4, 2018 0 comments

Repurposing content is an efficient way to reach a broader audience and build brand awareness. You spent hours pouring over stats and interesting facts for a blog post. Don’t let all of that effort fall to the wayside. Breathe new life — and reach new audiences — by repurposing that content into engaging new formats.

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Video: How Businesses Can Be Helpful (Not Intrusive) on Social Platforms

Video: How Businesses Can Be Helpful (Not Intrusive) on Social Platforms

November 12, 2018 0 comments

Social platforms create an opportunity to connect with prospects but only if your efforts align with customer preferences. Here’s how brands can focus on creating content that customers actually want. In 2018 social media platforms have made a concerted effort to keep their platforms, well, social. User experience is the top priority, and many brands

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How to Use Social Media to Promote Events and Conferences

How to Use Social Media to Promote Events and Conferences

October 10, 2018 0 comments

Follow these 3 steps to use social media to promote events, conferences, and other business occasions. Social media is a powerhouse tool for growing brand awareness, audience engagement, and lead generation. It’s also one of the most effective ways out there to promote special events. But simply creating a Facebook event and sharing it once

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Video: Measure Social Media Success in Terms of Potential, not Dollar Amount

Video: Measure Social Media Success in Terms of Potential, not Dollar Amount

October 8, 2018 0 comments

Social media’s ability to exponentially grow brand awareness and introduce your content to unseen audiences can’t always be measured in dollars. One of the hardest parts about implementing a social media strategy is struggling to measure its success. While most B2B marketing professionals agree that a social media presence is crucial to any content marketing

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Why CSR: Four Benefits of Corporate Social Responsibility

Why CSR: Four Benefits of Corporate Social Responsibility

June 6, 2018 0 comments

Organizations that promote corporate social responsibility (CSR) are reaping the benefits of their good deeds, including increased brand awareness and employee satisfaction. Corporate social responsibility is a hot topic these days. Generally speaking, it’s a pretty broad term to describe how a company is working to improve its community. Companies can demonstrate CSR in lots

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