![12 Steps to an Effective Content Strategy for the Supply Chain [Slideshow]](https://www.fronetics.com/wp-content/uploads/2017/06/12-steps-to-an-effective-content-strategy-1-370x185.jpg)
12 Steps to an Effective Content Strategy for the Supply Chain [Slideshow]
Learn how to stand out from the crowd with a content strategy that drives profitable customer action. According to a survey of supply chain and logistics marketers by Fronetics, 86% are using content as a marketing tool. Respondents report using content marketing primarily in order to: Increase brand awareness (96%) Generate leads (83%) Establish the