![12 Steps to an Effective Content Strategy for the Supply Chain [Slideshow]](https://www.fronetics.com/wp-content/uploads/2017/06/12-steps-to-an-effective-content-strategy-1-370x185.jpg)
Learn how to stand out from the crowd with a content strategy that drives profitable customer action. According to a survey of supply chain and logistics marketers by Fronetics, 86% are using content as a marketing tool. Respondents report using content marketing primarily in order to: Increase brand awareness (96%) Generate leads (83%) Establish the
If you want to connect with your target audience, make storytelling a part of your content strategy. If you want content marketing to make a big impact on your business, your audience needs to connect with your content. You need to engage them. You need to grab them emotionally and intellectually. You need to get
Use these two strategies to help your blog generate leads faster. Creating quality content for your blog that educates and engages consumers takes significant investment and resources. But, unfortunately, blog posts usually don’t deliver the immediate ROI that many companies are looking for. A blog is an excellent lead-generation tool. But, as I’ve written about
![The Role of Content in the Logistics & Supply Chain Industries [Infographic]](https://www.fronetics.com/wp-content/uploads/2017/02/role-of-content-370x185.jpg)
Nearly 80% of logistics and supply chain companies consider content an effective tool for their businesses. We often use this space to talk to the logistics and supply chain industries about content marketing. Some companies are surprised to learn that this modern marketing method can be so effective for their business. The truth is, content
Follow these 4 steps to learn how to build a successful DIY content marketing strategy that will help grow your business. Are you trying to create a content marketing strategy, but don’t know where to begin? Even the language around content marketing can seem foreign to newcomers. That’s why Fronetics created its guide, How to
You can do these three quick things in your blog posts to improve SEO and help your target audience find your content. Search Engine Optimization: It’s a phrase every blog writer looking to grow readership has wrestled with at one time or another. Part science, part art, SEO writing can evade even the most seasoned
If you’re not distributing content created by others, these six facts will convince you that content curation is an essential part of any content marketing strategy. Content will help you grow your business. By creating and distributing valuable and relevant content in a strategic and consistent manner, you can drive profitable customer action. But, it’s
Content marketing can help your organization amplify its efforts to drive traffic, improve conversion rates, and increase sales. A recent survey of over 4,500 marketers at organizations around the globe found that converting leads to customers (74%) and growing traffic to their websites (57%) were their companies’ top marketing priorities. Perhaps not surprisingly, these marketers
Content marketing is significantly more effective when a designated leader is driving your strategy. Who is leading your content marketing strategy? If you don’t have an immediate answer, your content marketing program probably will not be as effective as it could be. Research shows that companies who designate someone to drive the execution of their
TotalTrax leverages content marketing to increase web traffic, generate high-quality leads, and, ultimately, grow business. TotalTrax, Inc., is a provider of real-time vehicle, driver, and inventory tracking technologies for manufacturing and warehouse operations. Despite a decade of positive growth, the company knew it was missing opportunities for new business because of its lack of a
Examine these stats when you analyze your content to improve your content strategy and the effectiveness of future content. A critical (but often overlooked) element of an effective inbound marketing strategy follows the actual production and distribution of content: analyzing your content. It sounds obvious, but many businesses who are producing content do not take the
B2B marketers who meet more often to discuss and evaluate their content marketing strategy report success at much higher rates than those that meet less frequently. Do you feel your content marketing is producing results? Only 30% of B2B marketers say they feel effective, and a shocking 55% admit they do not actually know what content
