frologoknockoutbolderJulyfrologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
Close
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
Top 10 Articles of 2016 for the Supply Chain… So Far.

Top 10 Articles of 2016 for the Supply Chain… So Far.

0 comments

Here I share some of our best performing content from the first half of this year. Auditing your content and adjusting your strategy is an important part of an effective content marketing program. I like to do an in-depth look at how our content is performing every six months. As I was evaluating our most

Learn more

Only 30% of Content Marketers Feel They Are Effective

0 comments

Effective content marketers have these four things in common. Think your content marketing could be better? You are not alone. Only 30% of content marketers feel they are effective, and, according to a recent survey, 55% of B2B marketers say they do not actually know what an effective or successful content marketing program looks like.

Learn more

Tweet This: Ideas for Twitter Content for the Supply Chain

0 comments

This is part two of a three-part series on Twitter for B2B. See part one, Twitter for B2B, and part three, How to Use Twitter Analytics.  If you’re not sure what else to tweet, try these 20 ideas. Twitter is an excellent platform for sharing news and reaching your customers, but it sure can be a

Learn more

Let Data Drive Your Content Marketing Strategy

0 comments

A data-driven content marketing strategy will increase your program’s success and help win the buy-in of executives. What is driving your digital and content marketing strategy? If all you have in the driver’s seat are a few creative ideas, you may find yourself frustrated with the results and struggling to garner support from the C-Suite.

Learn more

Why You Need Content

0 comments

Content drives business growth, builds customer loyalty, and helps nurture leads. One of the best ways to market your business today is to plant the seeds that will generate new customers tomorrow. Enter, content marketing: a long-term solution that helps businesses build brand awareness, grow their audience, and generate new leads and sales. Most companies,

Learn more

10 Reasons No One is Reading Your Content

0 comments

Your content stinks. Here’s why. Twenty-seven million pieces of content are shared every day — and most of it is crap. To attract readers to your content, you must stand out, and I mean really stand out, among the masses. That’s no easy feat. You may be spending an enormous amount of time and money

Learn more

Fronetics offers half and full day digital and content strategy workshops

0 comments

Buyers are online. They are conducting research and gathering information so that they can make a purchase. Will your company show up when your buyers conduct an online search? If your company doesn’t rank on the first page of the search engine results it is unlikely that your company will be found by the buyer.

Learn more

Data, meet content marketing

0 comments

Why airing metrics out in the open could be the next big content marketing trend. We’ve talked a lot about data in the last few years. Companies have been grappling with the sheer number of numbers available to analyze, and they’ve struggled to decipher which offer actionable business intelligence. Still, they plan to pour more

Learn more

Content Marketing Should Change How You Sell, Here’s How

0 comments

Content marketing, the modern approach to sales, has changed many things about the sales process. Potential customers are more informed and can enter the sales process at various steps through what was traditionally known as the “sales funnel” but is now being referred to as a more circular experience, or as coined by McKinsey, the “customer

Learn more

Three Content Marketing Must-Reads for Supply Chain Professionals

0 comments

Content marketing is the way of the future. All industries are investing in it with increased staffing and funding. According to the Content Marketing Institute, “55% of B2B organizations and 59% of B2C organizations plan to increase their content marketing budget in the next 12 months.” A poll by Smart Insights of more than 600

Learn more

Content is crap.

0 comments

In a recent article published in Harvard Business Review Greg Satell put forth that “content is crap.”  As a writer and as the person who runs the content division of consulting firm Fronetics Strategic Advisors, Satell’s article caught my eye. Here’s the thing – I read Satell’s article and have to say that he is

Learn more

How to create an effective content strategy [Template]

0 comments

With 3 out of 4 marketers across the globe prioritizing content marketing, producing unique content to attract and convert website visitors can be tough. From social media to blog posts to ebooks and webinars, buyers are accessing your content through a myriad of channels. The amount and frequency of content to create can be dizzying.

Learn more

12345…
Subscribe to our blog
Categories
Contact Us

P.O. Box 593
Newburyport, MA 01950

978-499-9988
[email protected]

Our Brands
© 2023 · Fronetics