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Digital and content marketing for the logistics and supply chain industries
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4 Digital Marketing Failures (and How to Fix Them)

4 Digital Marketing Failures (and How to Fix Them)

October 8, 2019 0 comments

Digital marketing helps increase brand awareness, convert leads, and drive measurable business value. But that doesn’t mean it’s always easy to execute. Here are 4 digital marketing failures and how to get back on track. Highlights: While digital marketing is extremely effective, proving ROI is often the top challenge for marketers. If your content isn’t

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How to create your own social media and content marketing strategy

May 6, 2014 0 comments

This is the second in a series of blog posts written by Adam Robinson, Director of Marketing at Cerasis.  Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. #1: What are your Marketing Objectives? The following were the marketing objectives we decided for the Cerasis marketing strategy: Create a consistent marketing program of

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