digital marketing stategy Archives

Digital and content marketing for the logistics and supply chain industries

4 Digital Marketing Failures (and How to Fix Them)

Digital marketing helps increase brand awareness, convert leads, and drive measurable business value. But that doesn’t mean it’s always easy to execute. Here are 4 digital marketing failures and how to get back on track. Highlights: While digital marketing is extremely effective, proving ROI is often the top challenge for marketers. If your content isn’t

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How to create your own social media and content marketing strategy

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This is the second in a series of blog posts written by Adam Robinson, Director of Marketing at Cerasis. Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. #1: What are your Marketing Objectives? The following were the marketing objectives we decided for the Cerasis marketing strategy: Create a consistent marketing program of

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