These metrics to benchmark marketing performance will give you insight into how your brand stacks up against your competition. A few months ago, the winter Olympics were in full swing, and Mikayla Shiffrin became the youngest slalom champion in Olympic alpine skiing history. Shiffrin achieved this incredible record, not only working to beat her best
For busy executives, being active on social media is kind of like networking. It’s one of those things that everyone says you absolutely have to do to benefit your career, but it’s hard to make it part of your daily routine. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in
Measuring brand awareness has been notoriously difficult. But these 4 metrics can help you evaluate if potential customers are encountering your content. Companies work hard to get their products and services out into the world. It’s a key step in gaining exposure among potential customers and earning new business. This process is called brand awareness,
Marcus Tober, Searchmetrics founder, suggests three key ways to make your content more relevant and to improve your SEO visibility. We talk a lot about the importance of content, like here and here. Content is everywhere, and companies are working hard to continually produce new content. But not all content is created equal. Searchmetrics founder
This is part two of a three-part series on Twitter for B2B. See part one, Twitter for B2B, and part three, How to Use Twitter Analytics. If you’re not sure what else to tweet, try these 20 ideas. Twitter is an excellent platform for sharing news and reaching your customers, but it sure can be a
Trying to pass your sales pitch off as content will only hurt your content marketing efforts. Think your blog is a refreshing new way to highlight your products or services? Do your posts include verbiage like “one-stop-shopping,” “innovative,” or “industry leader?” Stop right there. Everyone you reach probably knows right away that you are trying
Fronetics’ new guide offers a road map for content production that will help grow your business. Content marketing is one of the most effective ways to generate leads and grow your business. Yet only 30% of B2B marketers define their content marketing programs as successful. Time and again, they cite producing effective content as their
Fronetics’ eBook lays out how to create a content marketing strategy that drives profitable customer action. We hear it time and again: Clients want to participate in content marketing but are having trouble making it work for them. In fact, 70% of B2B marketers report their content marketing efforts are not successful. The research is
Your content stinks. Here’s why. Twenty-seven million pieces of content are shared every day — and most of it is crap. To attract readers to your content, you must stand out, and I mean really stand out, among the masses. That’s no easy feat. You may be spending an enormous amount of time and money
When you are posting on social media could be as important as what you’re posting. Timing is everything, and that statement especially holds true when it comes to posting content to social media. If you are sending out your message and nobody is there to see it, you are that proverbial tree falling in the
Identifying content spokespeople outside of executive management can improve the product and alleviate C-suite stress. Often people think they’re the only ones who can do their job or, at the very least, that they’re the ones who have been doing it and know it best. And some C-suite executives forget the people working around them
Fronetics Strategic Advisors has conducted a survey to discover the top logistics and supply chain blogs for 2016. Find out which companies were voted the top three blogs.
