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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
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10 Reasons No One is Reading Your Content

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Your content stinks. Here’s why. Twenty-seven million pieces of content are shared every day — and most of it is crap. To attract readers to your content, you must stand out, and I mean really stand out, among the masses. That’s no easy feat. You may be spending an enormous amount of time and money

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Will Analytics Render Old-Fashioned Job Interviews Obsolete?

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Gamification. Web scraping. Behavioral analytics. A recent article inHarvard Business Review (HBR) outlines three methods that may be poised to compete with good old hiring tactics. Does the traditional face-to-face interview even stand a chance against algorithms that turn your prospective employee’s online activity into a quantitative estimate of job potential or fit? These assessment

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Drowning in big data, parched for information [Infographic]

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Big data is big.  Over the past two years alone more than 90% of the world’s data has been created.  Each day more than 2.5 quintillion bytes of data are created.  For those who are more numerically inclined that is more than 2,500,000,000,000,000,000 bytes per day. Companies are spending big money to determine how they

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Pitfalls of predictive analytics

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Remember the days when a rear-view mirror was all we needed to make business decisions? Now, predictive analytics appears poised to turn hindsight into a relic of the past. Two Gartner analysts echo that sentiment, stating, “Few technology areas will have greater potential to improve the financial performance and position of a commercial global enterprise

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