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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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Video: How Your Brand Can Benefit from User Generated Content

Video: How Your Brand Can Benefit from User Generated Content

October 1, 2019 0 comments

Consumers are more likely to trust content generated by their peers, which means higher conversion rates at a lower cost for your brand. Is your brand benefitting from user generated content? Highlights: User generated content is content created by users of a specific brand or on a specific platform. Images and video of real people

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How Social Media Analytics Are Failing in An Increasingly Visual Climate

How Social Media Analytics Are Failing in An Increasingly Visual Climate

June 19, 2019 0 comments

As the internet is increasingly dominated by visual content, social media analytics are failing to keep up. Highlights: Most social media analytics tools are purely text-based. Even tools that analyze images are costly and offer limited insights. We predict that machine learning capabilities will improve and the gap between analytics capability and brands’ needs will

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5 Tips to Improve Your Visual Content

5 Tips to Improve Your Visual Content

April 23, 2019 0 comments

As the purchasing landscape increasingly skews younger, you need to think about how to improve your visual content to satisfy buyers’ preferences. Highlights: Audiences increasingly prefer visual content. Optimize visual content for search engines by including text. Use graphics to make data pop. Digital natives, who make up the majority of today’s B2B purchasing landscape,

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What Content Does Sales Need?

What Content Does Sales Need?

October 16, 2018 0 comments

Optimally, content and sales have a symbiotic relationship. But the key is understanding what kind of content your sales team needs to help them close deals. A theme I’ll be examining in this space over the next few months is how content marketing can help businesses make sales. Content marketing and sales are not mutually

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7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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