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Digital and content marketing for the logistics and supply chain industries
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    • Team
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    • Sales Enablement
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What Does Automation Mean for Supply Chain Marketing and Sales?

What Does Automation Mean for Supply Chain Marketing and Sales?

September 19, 2018 0 comments

Automation has two major benefits for supply chain marketers: it drives efficiencies and improves success rates in earning and converting leads. When you think about automation in the supply chain, you probably don’t immediately consider marketing and sales. Perhaps you envision robots scooting around warehouse floors, or maybe you think of applications in billing, compliance reports,

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Our 6 Favorite Marketing Automation Tools for Supply Chain and Logistics Marketers

Our 6 Favorite Marketing Automation Tools for Supply Chain and Logistics Marketers

April 10, 2018 0 comments

Check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management. Lately it seems like everyone is talking about marketing automation. As B2B buyers increasingly demand personalized experiences through the buyer’s journey, marketers’ jobs are getting tougher, as they need to provide custom lead-nurturing content to all prospects in their

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Marketing Automation Tool: Email Workflows

Marketing Automation Tool: Email Workflows

March 20, 2018 0 comments

Email workflows will automatically deliver content to leads at designated intervals, inviting them to take action and helping them to move down the sales funnel. We’ve written before about marketing automation, and what it can do for the supply chain in term of cost- and time-savings. It’s time to get specific about how you can

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Increase Leads by 451% through Marketing Automation

Increase Leads by 451% through Marketing Automation

January 15, 2018 0 comments

Marketing automation can help supply chain marketers become more efficient and more successful in earning and converting leads. Automation is changing today’s supply chain, and not just because robots and autonomous vehicles are scooting around warehouse floors. Supply chain marketers can use automation to drive efficiency and improve our success rates. HubSpot recently reported that

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7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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